BDC

Go Construct Shortlisted for Marketing Award

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Careers website, Go Construct, which was co-designed with more than 100 employers and launched by the Construction Industry Trading Board (CITB) one year ago, has been shortlisted for the User Experience and Design category at the forthcoming Masters of Marketing Awards.

The campaign and careers website is an industry wide effort to address the skills shortage in the sector head on by showcasing the wide range of exciting careers available.

The site has attracted more than 400,000 visitors so far and 80,000 people have taken its online Personality Test to help find out which construction career would be best suited for them.

It is also used by employers and careers advisors who are seeking information and materials to help promote construction.

The awards ceremony will take place on October 4 at the Troxy in London and Go Construct will face competition for the award from Guardian Holidays and Gu Puds.

Adeana Raper, of Henry Boot Construction, said that Go Construct is exactly what is needed in the industry – a one stop shop to learn about the construction sector. She added that the website is excellent for educators, parents, the industry in general and those who are curious about the construction sector.

Go Construct Manager at CITB, Lorraine Gregory, said that it is great to see the hard work that CITB and the wider industry have put into developing the website, which will now be recognised at the awards.

Gregory continued: “In less than a year, we’ve got together as an industry and built a great website that is helping us attract more people into construction. This is something we should be very proud of as an industry. There’s more to do and we will continue to develop and grow the site to make it even better.

“We want more employers to get involved and get behind Go Construct. Industry’s support is vital if we’re to achieve our ultimate goal – getting more people interested in construction and attracting the best talent into the sector.”

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BDC 299 December 2022