May 16, 2017

First impressions count: easy tips to transform your small business

The saying goes that you never get a second chance to make a first impression, and that’s especially true in businesses – including small business. In your personal life it’s sometimes possible to convince someone that you’re a different person from their initial impression, but an SME that creates a

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What is Good Design Practice?

Good design is about meeting the aspirations of the client, while conforming to regulations, technical standards and budget. It is very important to listen to the client’s requirements, to fully understand the brief and respond appropriately.  It’s key that designers understand clients’ aims for the project, how the buildings will

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Latest Issue
Issue 332 : Sept 2025

May 16, 2017

First impressions count: easy tips to transform your small business

The saying goes that you never get a second chance to make a first impression, and that’s especially true in businesses – including small business. In your personal life it’s sometimes possible to convince someone that you’re a different person from their initial impression, but an SME that creates a negative first image runs risk of leaving the door ajar for competitors and criticism on social media. Here are several ways to reduce the risk of such an occurrence.  Strong website Tens of thousands of businesses are found every minute online, through organic and paid searches – and a huge percentage of those experience a bounce rate when people leave immediately. There are multiple reasons, but one of the most common is a poorly-laid out, unattractive website that just screams ‘leave’. Thanks to platforms such as WordPress it’s easy to set up a logical, handsome site in a day or so. As you become more confident you can branch into some of the newer, more exciting products that Google and others have to offer, but for now just concentrate on a strong ‘shop front’.  Social media presence How many times have you seen on Twitter or Facebook that an interesting looking business or idea is ‘coming soon’, perhaps through people you’ve never even met? It’s a free form of advertising that will already be finding the right ears and eyes. When the SME is finally launched, social media showing offers, stock, staff, contact numbers, and maybe even short video introductions, instantly gives interested parties a heads-up. Also, if there are any problems, you can answer them quickly and smoothly.  Employing the right people Finding that perfect employee when your company is in its embryonic stages is not easy. Unless you’ve got big money behind you, you might not be able to match the salary offered by bigger, more established companies for a similar role. Even if you can, how do you measure the candidate’s employment potential from a single interview, especially if this is your first role as a boss? Perhaps finding a mentor who can advise on all aspects of the business will lessen the chance of making an error. But remember – every situation and employee is different, and this is one of those things that you’ll learn with experience. If you can find someone who is eager to learn, with good communication skills and clean references, this is a strong starting point.  Depth of knowledge Knowing the trends and competitors relevant to your company will instantly give your communications a level of expertise. One would hope that you researched the market before deciding your small business would be viable, so this knowledge should be easily to hand. When approaching potential clients, advertisers and stockists, an attractive data sheet with key take away messages showing exactly why you are a winning proposition is a good idea. Allied to this is dressing smartly and possessing an air of confidence. Consistency of branding A final tip; don’t try to be all things to all men. The tone of voice and branding should be similar or identical across your site, shop front, Ford Transit (or any other vehicle), business cards, uniforms, and anything else that represents you. Don’t deviate from the message about who you are, and what you can achieve.

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Yorkshire architects’ reveal exciting designs for listed Barnsley landmark

A South Yorkshire firm, Norton Mayfield Architects, have drawn up plans to radically transform The Civic in Barnsley into an exciting new arts building for the community. Norton Mayfield Architects have contributed their design expertise pro-bono as part of their ongoing commitment to work with local charities. The Civic, operated by an independent arts charity, is a much loved Grade II listed building that has been part of the town since 1877. After a partial refurbishment, it was given over in Trust to the charity, Barnsley Civic Enterprise Ltd, and reopened in 2009 with a third of the building unfinished and unused. With the recession in full force at the time, the charity had to adapt and make the venue work in its current form. Now eight years on, The Civic has launched an ambitious £5m fundraising appeal to complete the renovation with the aim of becoming a world-class destination for the arts by 2023. The vision is to open up the whole of The Civic to create a dramatic and inspiring series of spaces including a new theatre, café, and extended gallery; the plans include re-opening The Civic’s historic front doors on Eldon Street. Alastair Norton, Director of Norton Mayfield Architects said: “We are pleased to support The Civic in achieving their aspirations to restore and renovate this wonderful building. We’ve worked carefully, alongside consultants from Turner and Townsend, to protect the heritage of the existing building and untap its full potential. The Civic promises to be an even greater cultural and civic asset for Barnsley, and we are delighted to be part of its transformation.” Helen Ball, CEO of The Civic, said: “The Civic represents the heart of Barnsley. With the help of Norton Mayfield Architects, our vision is to reinstate the historic main entrance and re-connect it to the town and its people, returning The Civic to its rightful former glory. We can only do this with the generosity of the business community, philanthropists and individuals, who we are asking to support our £5m campaign.” The Civic champion, Sir Michael Parkinson is one of many high profile figures backing the campaign. To find out how to support the appeal go to http://www.barnsleycivic.co.uk/

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What is Good Design Practice?

Good design is about meeting the aspirations of the client, while conforming to regulations, technical standards and budget. It is very important to listen to the client’s requirements, to fully understand the brief and respond appropriately.  It’s key that designers understand clients’ aims for the project, how the buildings will be operated and if they will need to be adapted through their lifetime.  This information will inform the level of design, guide any future proofing or flexibility provisions and highlight any particular sustainability and efficiency targets. Communication is key so that the client and designers understand these aims and the technical or regulatory considerations, and agree how to manage the key decisions through the design, construction and putting to use of the buildings. Modular Design I believe that designs should be standardised where possible and that there are benefits to considering a modular approach for off-site assembly and testing prior to installation.  A modular approach in the right application can offer considerable benefits by ensuring that the required quality is benchmarked in an approved prototype, which is then used as a template for the repeated elements.  The working conditions in a factory environment should be managed to ensure improved safely, quality and speed. The design approach as a whole needs to be analysed carefully from the outset so that a modular approach is applied where of benefit, and equally a bespoke approach is applied where unique solutions are required. Energy Efficiency Energy efficiency is an intrinsic part of good design and is now a key interest of clients, not only because of the Government’s green initiatives, or because of aspirations on corporate social responsibility, but also because of an understanding that an efficient building will reduce energy and water costs and help the company bottom line. With the improvement in metering and visibility of consumption, the results of an energy efficient approach are now tangible and measureable.  There is a clear understanding that if a building is designed efficiently and operated well, it will cost less to run. Energy efficiency is an area of rapid change, with new systems and techniques coming onto the market.  One interesting are area is smart facades; implementing strategies to manage and reduce radiant and convective heat loads outside the building before they can reach the building interior.  A high performing facade or double skin façade can have a significant impact on reducing the loads at source. I am also interested in solar cooling systems which can translate the unwanted solar thermal energy into a cooling source; these have in the past been prohibitively expensive however are likely to become more mainstream as the technology reduces in costs. The debate on renewable energy continues and I feel it is important to analyse each system against the building usage to assess the likely benefits on a bespoke basis; where the systems can add real cost efficient benefit in terms of reducing loads and bills, it makes sense that these are considered. MEP Challenges A key challenge for MEP design is to ensure that the MEP design considerations are considered and included an early stage in the building’s design. We are therefore fortunate to be an MEP team within the multi-disciplinary GAJ office and as such participate in early design discussions and inform design requirements from the outset.  The architectural, structural and MEP designs are intrinsically linked and should be progressed in a multi-disciplinary manner from the initial design stages to ensure a successful design. Passive cooling load reduction, primary systems selection, plant space, primary routing and use of renewable energy systems are all considerations that need to be assessed early in the design, with appropriate provisions made.  The architectural and MEP teams within also GAJ benefit from having worked together over many years, resulting in a good common understanding. Another key MEP challenge is to ensure that sufficient time is allowed within construction programme to fully test, set to work and commission the buildings systems.  This is a skilled and iterative process that requires sufficient time to be successful. Bespoke MEP Services The thing with MEP engineering systems is that each design is bespoke, no two buildings are the same.  This is an interesting part of the job and it requires us to have a robust design methodology and gateway process to ensure that each design is completed in a methodical and accurate manner, with the flexibility to adapt to the particular project requirements. Yes, a chilled water system is a chilled water system but the building function and primary cooling system will drive different solutions.  A hotel may require cooling to large commercial kitchens and 24/7 operation, whereas a school will require operation primarily during school hours in the week, with facility to operate during out of hours events.  These two very different requirements will drive different design solutions. It is a case of assessing from the outset what is required, establishing a design basis and continuously testing this to ensure the assumptions at the outset still hold as the design progresses. The importance of synergy Good communications between the client and the design team is absolutely vital to good design and to the overall the success of a project.  A good flow of information and a management of expectations means everyone is on the same page throughout the design and construction process. Projects where this has been a success have a particular drive and energy, the client, designers and construction team take pride in a common goal. On time and within budget Being able to bring in a project on time and within budget is a daily challenge and it is important that we start from firm foundations and manage change carefully and communicate well throughout the lifetime of the project. Easy to say but not easy to do; constant focused effort and awareness is required from the designers not only to design well and meet technical requirements, but also to continuously communicate, interact and respond appropriately to feedback.

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