Tricon, the UK and Middle East’s largest specialist foodservice consultants have been involved in the design and development of an American burger brand outlet. The consultancy company has played an integral role in the brand’s new outlet site in Cambridge Circus. Shake Shack will open on the edge of Soho this week.

Tricon were given a lot of scope to create an amazing design for the new location, with the client offering their blueprint foodservice design and giving the brief to make it better. The design used by Shake Shack has already been opened successfully in a number of different locations throughout London, making the improvement of this design a challenge for Tricon.

The Tricon team looked into a number of different ideas and carried out a detailed re-engineering of the blueprint. The changes made by the specialist foodservice consultants led to the creation of a new and improved operational layout with access to a more competitive equipment supply. The Project Director for Tricon carried out a number of extensive visit to other operational Tricon Work on New Shake Shack franchises in the capital city in order to gain a more in depth knowledge about the business as well as getting more information about their brand standards and design features. With this knowledge the team got to work creating newly remodeled design and construction information for the Cambridge Circus site. The remodeled design was completed in a very tight time scale which allowed the company to transform the tired looking existing Italian restaurant into an exciting new addition to Theatre Land in London.

The Shake Shack in Cambridge Circus is the seventh outlet to be open in London and is a part of a larger plan to nationally rollout one of the most popular US franchises. When open, the visitors will be able to enjoy Shake Shack’s innovative menu, with items that are exclusive to each location.