January 22, 2019

Network Rail Awards Contracts

A number of multi-million pound contracts has been awarded by Network Rail in Scotland and the North East. Totaling £467 million, the contracts were handed over under two Control Period 6 frameworks. Valued at £320 million, the most significant contract for a renewals and enhancements framework went to BAM Nuttall.

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Campaign Promotes Period Dignity in Construction

To promote period dignity for female workers in the construction industry, a campaign led by UK construction union Unite has been launched. Unite conducted a survey of its women construction members, which identified a lack of facilities, when women were having their periods, as a major issue for many workers. Unite is asking

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The Current Relationship: Print and Digital Marketing

For the construction industry, where does the land lie between print and digital? Some believe that the power of print has been dissolved, given that the world of online advertisement and digital platforms are exploding with activity. However, it’s hard to dispute that printed materials still offer a personal touch

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Latest Issue
Issue 324 : Jan 2025

January 22, 2019

Network Rail Awards Contracts

A number of multi-million pound contracts has been awarded by Network Rail in Scotland and the North East. Totaling £467 million, the contracts were handed over under two Control Period 6 frameworks. Valued at £320 million, the most significant contract for a renewals and enhancements framework went to BAM Nuttall. The contractor will replace and refurbish structures across the rail route, as well deliver improvements at stations. Meanwhile, two Geotech frameworks worth a combined £147 million have been awarded to Story Contracting (London North East) and QTS (Scotland) as part of the procurement process. “We are exceptionally proud of the collaborative work QTS has carried out during the last control period, with some outstanding geotechnical projects delivered across Scotland. It is a testament to the hard work of our team during the CP5 contract, and the strong relationship that we have built with Network Rail, that has allowed us to be successful in this CP6 tender process,” said Alan McLeish, QTS Managing Directo. “Our expertise and commitment to finding further efficiencies for Network Rail by using innovative plant and methods, stands us in excellent stead to continue providing a high standard of work over the next five years,” he added. In addition, five-year contracts have also been awarded, with an option of two-year extensions on the Geotech framework. “Work to renew our infrastructure is increasingly important to improve reliability for our passengers, and making sure we have the right suppliers to deliver those improvements is paramount. We look forward to working closely with our supply chain to build on the progress that has already been made and ultimately, build a better railway for our customers,” commented Kris Kinnear, Interim Regional Director for SNE. The latest contract awards complete the procurement activity for Scotland and North East, which is anticipated to hold one of the largest work-banks for the coming five-year funding period.

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Campaign Promotes Period Dignity in Construction

To promote period dignity for female workers in the construction industry, a campaign led by UK construction union Unite has been launched. Unite conducted a survey of its women construction members, which identified a lack of facilities, when women were having their periods, as a major issue for many workers. Unite is asking companies to sign up to the campaign and deliver four initiatives: • Ensure each site or depot has a designated female toilet, which is always accessible, regularly cleaned and lockable • Handwashing facilities with running water and soap are provided in all welfare facilities • Sanitary bins are provided and they are cleaned and emptied regularly • Sanitary products are provided in a dispenser in a discreet location, free to workers. “Unite is asking construction employers to sign up to four basic demands which will ensure that women workers can experience period dignity,” said Unite assistant general secretary Gail Cartmail. “With ever growing skills shortages in our industry, it is absolutely essential that construction becomes more attractive to women workers. A small step in achieving this is to ensure that women construction workers can have period dignity at work. Unite welcomes Multiplex’s role as a trailblazer in signing up to the campaign and will continue to highlight other sites and companies which also sign up in the future,” Gail added. The first site to sign up to Unite’s campaign is the Glasgow University Campus development which is being built by Multiplex. Other sites are expected to sign up in the coming weeks.

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The Current Relationship: Print and Digital Marketing

For the construction industry, where does the land lie between print and digital? Some believe that the power of print has been dissolved, given that the world of online advertisement and digital platforms are exploding with activity. However, it’s hard to dispute that printed materials still offer a personal touch that simply can’t be achieved by digital methods. Take a read through the guide below, which touches on how digital and print methods can work to complement one another in today’s world. The power of digital marketing Many campaigns today are lost without digital. With more consumers than ever before spending time on the internet, businesses would be foolish not to get involved with online marketing. Search engine marketing is one area of advertising that companies are becoming more involved with. As the name suggests, this side of digital marketing focuses on driving a business’ site to the top of the search results around relevant target phrases — from corporate keywords like ‘display panels’ to more fashion-focused targets like ‘dresses’. As a result, this can increase brand exposure and site traffic while improving sales figures. Social media marketing is another area of business activity that wasn’t popular a few years back. From paid adverts to viral campaigns, the digital world has opened up many doors for small and medium companies in particular — exposing themselves to an audience that may not have known they existed and in turn, generating mass interest. One way to do business is with Home Service Direct, they will get you what you need. The digital world has made room for businesses to begin analysing their audience, allowing them to gain a greater insight to their general behaviour and spending patterns. From tracking analytics, whether this is across social media platforms or the main website, marketing managers are able to identify key areas of interest and create campaigns around this to drive sales. There are many methods businesses can follow to hook an online audience and stay ahead of their competitors. Through a combination of search engine and social media marketing, many brands are beginning to run competitions and deals that are only exclusive to an online following. These low-cost campaigns will benefit from extensive reach. A recap: the importance of print advertising Although more businesses are beginning to take their focuses online, they shouldn’t neglect the power of print and the opportunities that can come off the back of it. Print very much has a place in modern advertising as it can offer a personal touch unlike no other and generally has a longer life cycle which is always beneficial for the exposure of your brand. Take printed leaflets for example, once they have been posted through the door, whoever picks them up will have to acknowledge your materials! As well as door-to-door print advertising, business merchandise has not taken a backseat since the sprout in popularity of online promotions. Brand image has never been more important for businesses and shouldn’t be ignored — as a result, more companies are making investments in personalised products that represent what they stand for. Whether this is to help them externally, with the likes of outdoor banners, or internally for your office with the likes of customised calendars. Although printed goods can often be higher in price, they can drive exceptional ROI to your campaign and create a memorable experience for the receiver which should be a core focus for your print campaign. This can be achieved through eye-catching designs and a choice of luxury materials which will lead to a meaningful engagement. Print and digital campaigns can work in tandem Although online and offline advertising are two entirely separate entities, they can work well together, and some brands are already utilising such methods. Take QR codes for example, more businesses are trying to audiences in the real world to their online solutions. As QR codes are unique and can entice people to be more inquisitive, they can drive immense traffic to online campaigns when printed on banners. Through this method of advertising, marketing departments can track success and gather data on users when they’re interacting with the code. With the data collected from campaigns like this, businesses can record contact information (such as email addresses) if users decide they want to opt-in. When looking closer to news publications, many of them still offer printed versions of their product — blurring the line between print and digital. With an understanding of the influence they have online, they’ve been able to merge two channels together and to distribute stories to a wider audience. Near field communication is another area that should be further looked into when it comes to the relationship between online and offline platforms. Essentially, near field communication is a type of technology that has the ability to connect two smart devices — often with the help of a print medium. For example, a section of a poster can be tapped with a mobile phone which will then take the user to the ecommerce site for a specific product. Digital companies employing print campaigns Online hospitality marketplace, Airbnb has made huge waves in the way that we now book our holidays. Predominantly a digital business with its own website and downloadable app, the company decided to launch its own magazine for registered hosts (those who advertise their property) which is around 18,000 people. This magazine included personal stories of hosts and their accommodation, encouraging interaction with the digital business through print. Although the magazine production has been put on hold since, it’s a good example of how an online business can promote its services elsewhere. Remember those iconic Coca Cola bottles that had labels with your name on? The printed labels for the Share A Coke campaign allowed the drink manufacturer to become more personal with its customers and as a result, buyers then shared their bottles on social media which made it an integrated campaign. As we can see, digital and print both play huge

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LATEST AMENDMENT B GUIDANCE COULD LEAD TO SIGNIFICANT DELAYS AND BREACH OF REGULATIONS, WARNS BUREAU VERITAS

Bureau Veritas is urging the construction industry to ensure that the practical ramifications of the latest government guidance on the amended Approved Document B are understood and implemented, in order to avoid costly delays or breach of building regulations. The technical changes regarding fire safety aspects now curtails the use of desktop studies and reinforces the need to ensure appropriate tests are carried out on products by independent, fully accredited bodies. It relates to building regulation applications lodged after 21st January 2019, with a requirement that applications made before that date have made a ‘meaningful’ start on site within two months – by 20th March 2019 – for the previous provisions to be valid. The guidance is aimed at all product testing but is a result of the government’s findings last year on cladding testing and fire door testing specifically. Andy Lowe, technical director of building control at Bureau Veritas, comments: “The government has demonstrated that they are determined to move quickly to enforce building regulation changes, with this latest update coming only a month after the 21st December implementation of the combustible materials ban in external walls in new buildings. That in itself surprised many in the industry, as it extended further than anticipated to include all parts of external cladding in new and change of use buildings with a floor over 18 metres and above and applies to residential buildings, hospitals, student accommodation and dormitories in boarding schools. “The latest guidance will have significant ramifications, as due to the nature of testing it is a more in-depth and costly process, notwithstanding the fact that current testing facilities are limited and often result in significant delays, without this extra requirement consideration. So this will have to be factored in to the construction programming process and assessments should not be regarded as a way to avoid a test where one is necessary, as this will be a serious breach of legislation.” The government has also reiterated its firm endorsement of the Hackitt report on the process of fire safety and building regulations and has committed to bring forward a series of consultations on the process of regulation in the spring. Calls for further evidence have already been instigated on technical aspects of building regulations, which will include additional enhancements on fire safety, considerations around thermal performance (Part L) and ventilation strategy (Part F), along with the need to update accessibility standards under Approved Document M to reflect the new BS8300 recently updated in January 2018. Andy adds: “Whilst this government action and tighter regulation control is certainly welcome, as change is certainly needed in order to adopt a best practice approach to fire safety, the degree and speed of change could prove a challenge. The coming months are going to be extremely busy and time critical and as such there is work to be done to understand how things will play out on a practical level, with tailored support available to those who need it in order to manage the changes and challenges ahead.” Bureau Veritas is a leading testing, inspection and certification company with a vast experience of the building control sector. Bureau Veritas Building Control UK combines technical expertise and market-leading systems with unrivalled industry experience to deliver building control services to some of the biggest names in construction. Bureau Veritas will be proving additional guidance on the amended regulations via a series of seminars and technical briefing notes. For further information, call 0345 600 1828 or visit www.bureauveritas.co.uk.

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