City of Bristol College students and apprentices aged 16 to 18 will benefit from support from Dickies, as the two announce their partnership. With a focus on employability and personal development, the partnership will help those preparing for a career in a range of vocational and technical trades and profession with extended opportunities for learning.

“We’re excited to be working with City of Bristol College as part of our commitment to instil pride in the next generation of tradespeople. Workwear can play a big part in feeling confident and ready to do a good job, but we know that’s just one aspect to starting a career on the right note. By supporting colleges like this to motivate and encourage students and apprentices, we hope we can make a difference to the careers of future tradespeople,” commented James Whitaker, Marketing Director for Dickies.

The global workwear brand will also deliver talks by inspirational speakers and mentors and sponsorship of the College’s Student Awards, as well as provide items of specialist clothing and student induction packs to help students and apprentices with their studies and development.

“A skilled, knowledgeable and motivated workforce is an essential ingredient for building a strong and sustainable economy. Our students were delighted with their Dickies induction packs containing essential items to help them make good progress in their studies and career development,” said Emma Jarman, Vice Principal – Curriculum and Quality.

“Our partnership with Dickies will enable us to continue developing rich and stimulating learning experiences of our students and apprentices through co-design and co-delivery of our curriculum and engagement with current and highly respected industry practitioners,” Emma added.