Higgins starts work on site at Woolwich Reach for Notting Hill Genesis – 100% affordable housing


Higgins has started work on site to design and build a 14 storey residential block at Woolwich Reach, E16 for Notting Hill Genesis.

The £21 million contract will deliver 75 affordable homes, one, two and three bedroom apartments, of which 28 will be London Living Rent homes and 47 shared ownership, and commercial space overlooking the River Thames and next to Royal Victoria Gardens. 

Located on the derelict site of a former pub, the project also includes large communal spaces featuring a landscaped residents’ podium deck with car parking beneath and a new offsite public viewing platform with views over the river. 

Steve Leakey, Managing Director of Higgins comments, “We are delighted to be awarded the Woolwich Reach contract by Notting Hill Genesis and to commence work on site. Woolwich Reach is a key project in the wider regeneration of the area and will turn a site that has been derelict for decades into a prominent riverside location for people to enjoy for years to come. 

“We are already working on a number of successful projects with Notting Hill Genesis, at City Park West in Central Chelmsford and Wooddene Estate in Peckham and look forward to building on this success and working in partnership with them to deliver Woolwich Reach.” 

Jo Palmer, Assistant Development Director for Notting Hill Genesis, said: “This is a really exciting project for us, offering 100 per cent affordable housing in an area that desperately needs it, and we are pleased to have Higgins on board and starting on site. We look forward to providing more fantastic homes and public spaces in this part of London.”

The development sits next to a busy thoroughfare linking the site to the Woolwich Ferry, while its southern boundary overlooks the Thames and improves public access to the Capital Ring, a popular dedicated walking and cycling route around the capital.  

The project offers the potential for spectacular views in all directions and will also offer gated access to Royal Victoria Gardens, the TFL Capital Ring Walk and has excellent transport links including the upgraded TFL Woolwich Ferry, DLR King George V Station and London City Airport which are all close by.  

For further information about Higgins please visit


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BDC 317 : Jun 2024