Sustainability – A Serious Consideration for People Getting into the Real Estate Industry


People are starting to wake up to the damaging effect that some aspects of our existence have had on the planet, and are now looking at ways to help towards fixing the many problems. It has been found that consumers are valuing businesses that involve sustainable practices, much higher than those that don’t. 81 percent of consumers believe that companies should help improve the environment, and this means using methods that have a low impact on the world environmentally. People wanting to get into the real estate industry need to think about ways that they can show customers that they are doing the right thing.

Buildings need to Use Renewable Energy

According to iea, the buildings and building construction industries are responsible for 40 percent of the world’s total direct and indirect CO2 emissions. It stands to reason that this should be the case, as people spend a lot of time in buildings and therefore require a lot of energy. But the current situation in which fossil fuels are used to make most of the world’s electricity is not sustainable. Not only does the use of these things have a harmful effect on the planet, the materials will also run out at some point in the future. Currently, renewable energy sources account for about 20 percent of electricity in the USA, with hydroelectric being the most-used form since the 1950s.

For people looking to get into the real estate industry right now, it could be lucrative to seek out buildings which are already making use of renewable energy sources such as solar power. With consumer interest in sustainability at an all-time high, a company offering environmentally friendly options in the housing market could undoubtedly be extremely successful.

Build a Website Which Shows that you are Green

The internet plays an essential role in the real estate industry nowadays, and the quality of a website can make or break a company. You need to create a real estate website in order to convey all the important information about your business to clients, and to reflect the philosophy of your company. In this case, everything about your page should show how much you value sustainable practices and buildings which utilize renewable energy sources.

In the past, internet users needed a sound knowledge of coding in order to build a website, but now there are various programs that can help anyone create a page. WordPress, for instance, allows users to choose a design, add text, and upload images. It would be wise to share photos of buildings that use renewable energy. You could also go with a green colour scheme to reflect your beliefs in sustainability.

There has been an incredible increase in people’s concern for environmental issues in recent years, and this trend is only going to grow alongside the crisis. Getting into the real estate industry, but choosing to focus on green buildings, could be a fruitful niche at the present time. If you decide to go down this path, creating a website to advertise your services is crucial.


Latest Issue

BDC 309 : Oct 2023