The importance of branded merchandise as corporate gifts can’t be undermined in today’s business environment. It’s a fact that it’s not just customers who judge your company by the products it sells, but suppliers, business partners, and employees, too. A well-presented corporate gift bag with your logo imprinted on it will go far in winning over clients and stakeholders. But this doesn’t mean that you should just hand out any kind of branded merchandise as corporate giveaways – instead, you should have a plan for giving out the best corporate gifts that your company has selected. Giving out corporate gifts has many advantages for your business – the first and foremost is awareness for your brand. But you’ll want your company to look professional in the eyes of your current and prospective customers. How can branded merchandise help your company grow? It will help you win over your business partners and strengthen your ties with them, thereby significantly boosting your reputation in the industry. Branded corporate giveaways help cost-effectively promote your organization. Every business can turn to branded merchandise to increase its visibility in the market. Valuable gift items like branded umbrellas create a significant impact on your clients, boosting trust and loyalty in your business. Branded corporate giveaways are popular because they’re relatively inexpensive and can easily be customized and so that you can distribute items that align with your branding and mission. If you’re looking for the proper merchandise to give as gifts to your clients, here are some reasons why branded umbrellas should be on top of your list: 1. Functional An ideal corporate gift has not only form but also function. There’s no use in giving out fancy branded bags if the items have no practical use. Valuable products and merchandise tend to be appreciated by recipients. An example of a functional branded promotional item is an umbrella.  An umbrella is the perfect corporate gift idea for any occasion. It’s a practical and flexible item to give, which your recipients will appreciate. It’s branded merchandise that you can easily keep in stock, making it one of the most direct items to distribute amongst your clients and even your employees. 2. Unisex When it comes to giving promotional items for corporate events and meetings, an umbrella is one of the most popular options. You’ll find that an umbrella has a practical purpose and can be used by both men and women. Umbrellas are one-size-fits-all, gender-neutral corporate gifts that combine form and function. 3. Durability All you need is the right supplier of high-quality umbrellas, and you’ll be able to choose from a range of designs. Some are simplistic, while others incorporate features such as rain covers and straps for added support and versatility. If you’re looking for something a little more stylish, you simply need to get in touch with a professional giveaways company like Steel City Marketing to obtain the best products. 4. Stylish Who said umbrellas have to be boring? There are many designs and colors to choose from, you’ll be able to find one that’s durable and stylish. You’ll also discover that umbrellas can look very sleek when they have been customized in many different ways. Your customers and business partners will enjoy receiving a corporate gift that’s functional and elegant. 5. Versatile Branded umbrellas can be used for numerous purposes, such as corporate promotional gifts and general company appreciation events. These promotional items are available in different materials that can withstand rugged use. You can choose simple umbrellas with your company name and contact information or one with a bolder design with your logo strategically placed for other people to see. Your corporate gift recipients immediately become your brand ambassadors when they use the branded umbrellas. 6. Marketing Tool As you go about doing your business, you may be wondering what marketing tool can help enhance your business’s growth and profitability. Branding merchandise has been proven to work that’s why it’s popular in most companies. This is done by imprinting your name or logo on the umbrellas so that the end-user knows what product or service you’re offering. It helps you stand apart from your competition as it builds awareness about your product and services. Takeaway One of the most important things to remember when purchasing corporate gifts is that you should make sure that the items you choose will help your business succeed. At the same time, it may seem like a simple idea; deciding the wrong things could mean that your efforts fall flat. Make sure you’re selecting quality gifts that will help you promote your business and establish your brand instead of just using them as a way to impress your clients. A quality umbrella is a perfect example of a great and long-lasting business gift!