Indoor climate specialist Warmafloor, part of the Wavin Group, has launched a new range of mechanical heat recovery ventilation systems. The ultra-efficient Ventiza range offers a complete end-to-end solution, which helps to control the flow of air into any residential space. As the focus continues to grow for developers
Chestnut Homes has released the first homes for sale at its new housing development in Market Rasen. A selection of three and four-bedroom properties are now available to purchase at Chantrey Park, which is located off Caistor Road, at the northern edge of the town. Construction work is continuing on
Award-winning housebuilder, The Hill Group has partnered with Gathering Voices to provide the local arts charity with exclusive use of the buildings at the former Park Furnishers site in Bristol in a bid to help support local artists working in the city. Forming part of the wider Whitehouse Street regeneration,
London homebuyers have no doubt reaped the rewards of new home working habits, helping to reduce commutes and secure a move outside the capital that offers a better life balance and value for money for commuters. One county that is becoming a popular choice for London’s commuters is Hertfordshire –
Are you considering event marketing for your business? First, congratulations! Event marketing is a great way to engage your customers and develop a lasting relationship with them. It also offers the opportunity to meet your customers and industry influencers face-to-face, rather than simply pitching at them. But what you’ll find
Indoor climate specialist Warmafloor, part of the Wavin Group, has launched a new range of mechanical heat recovery ventilation systems. The ultra-efficient Ventiza range offers a complete end-to-end solution, which helps to control the flow of air into any residential space. As the focus continues to grow for developers and specifiers around ensuring that both new-build and refurb projects are well insulated, it’s also vital that there is a fresh flow of air to help boost end-user wellbeing and ensure homes are hygienic and healthy spaces. This is where ultra-efficient mechanical ventilation systems can work with existing heating systems, including underfloor heating, to provide a truly efficient complete solution for indoor climate in the home. Ventiza uses premium quality heat exchangers and has an extremely low power consumption to ensure an effective result, helping to keep bills as low as possible for end-users, and warm, clean air in circulation. Available in a range of sizes and variations for different types of property, the ventilation systems ensure a high air quality output for any property type – including flats and apartments, with a special low profile, ceiling-mounted unit available. Tony Croke, Product Manager Indoor Climate Solutions at Wavin, said: “As innovations across the construction industry continue to make developments as efficient as possible, it’s important that advancements in insulation don’t lead to poor air quality in residential spaces. This is where mechanical ventilation comes in, and if systems are designed and specified correctly, these solutions can vastly improve air quality and end-user wellbeing. “The new Ventiza range is an intuitive system that can work with our innovative Sentio control units too – meaning residents have complete oversight of their entire indoor climate systems through the use of the smart control unit.” Ventiza has been independently tested by BRE and has been found to exceed building regulation requirements in the UK, meaning it can be specified with extra piece of mind. As with all other Warmafloor offerings, the Ventiza range is also offered as part of its turnkey solution, which includes a full design, supply, installation, and commission service. For more information on the Ventiza range, and all of Warmafloor’s product offerings, visit: https://warmafloor.co.uk/.
Chestnut Homes has released the first homes for sale at its new housing development in Market Rasen. A selection of three and four-bedroom properties are now available to purchase at Chantrey Park, which is located off Caistor Road, at the northern edge of the town. Construction work is continuing on the initial phase of 101 homes, which comprises 81 houses for private sale and 20 affordable properties. A total of 300 homes are set to be built at the Market Rasen development. “As well as releasing the first homes onto the market, we’ve also opened our marketing suite to give buyers a chance to visit Chantrey Park in person and speak to our sales team about the homes which are available,” said Helene Key, Sales Manager for Chestnut Homes. “Ever since we announced our plans for Chantrey Park, there has been a high level of interest from potential purchasers, and demand only increased when infrastructure works began on the first phase of homes back in April. We welcomed our first visitors to the site on Monday 15th November when we officially opened our marketing suite, and we are looking forward to meeting more interested house-hunters in the weeks and months ahead.” As part of the planning agreement for the first phase of Chantrey Park, Chestnut Homes will be contributing £199,859 towards improvements to Market Rasen Primary School and £42,975 towards improvements to Market Rasen Surgery. A further £45,000 is also being contributed by the developer towards providing a skate park in the town, along with £3,500 towards signage to make a foot and cycle path between the development and Church Bridge. “We are continuing to make good progress on the construction of these much-needed homes, and we look forward to welcoming the first residents to Chantrey Park at the beginning of next year,” added Helene.
Award-winning housebuilder, The Hill Group has partnered with Gathering Voices to provide the local arts charity with exclusive use of the buildings at the former Park Furnishers site in Bristol in a bid to help support local artists working in the city. Forming part of the wider Whitehouse Street regeneration, Hill acquired the site in 2020. Since then, Hill have been working in partnership with Bristol City Council and Galliard Apsley to bring forwards a framework for wider regeneration with plans to create a new mixed-use development consisting of new homes, commercial space and new public realm improvements. “We are delighted to be working with Gathering Voices to help them support local artists by providing a location for such a wide range of creative outputs. With complementary social values, this partnership will help us deliver a lasting, positive legacy in Bristol, delivering much-needed new homes whilst supporting the local community,” said Andy Fancy, Regional Managing Director at Hill. As the project undergoes the early stages of consultation and development, Gathering Voices has been granted exclusive use of the warehouse on a fixed contract to occupy the old Park Furnishers building. Here, they will be creating Stillhouse Studios, a creative space for established and experienced artists, designers, and makers alike to create textile work and various film, photography and performing arts projects along with creative educational sessions for all ages. Ideas for the external parking spaces include food-based markets and innovative environmental projects to bring wildlife to the site. “The arts sector has been one of the biggest casualties of the pandemic where creativity and collaborations have had to be put on hold, which has affected our local community initiatives heavily. We are delighted to be working with an empathetic developer like Hill to bring to life our most recent creative space where we’ll be able to offer more opportunities for communities of Bristol,” added Hannah Klewin, Director at Gathering Voices. With a creative outreach programme designed to bring life back to underused and vacant spaces in and off East Street, Gathering Voices (est. 1985) is an innovative arts charity working primarily with children and young people. The charity also supports adults in music, mentoring, youth leadership and creative projects designed to empower and build community.
London homebuyers have no doubt reaped the rewards of new home working habits, helping to reduce commutes and secure a move outside the capital that offers a better life balance and value for money for commuters. One county that is becoming a popular choice for London’s commuters is Hertfordshire – offering the perfect combination of rural living with the bonus of still being close to London, making this the perfect location for buyers. For those eager to get on the ladder here, Scholars by Chase New Homes has just launched a stunning new collection of two-bedroom apartments located in the charming Hertfordshire town of Broxbourne. Surrounded by picturesque green spaces, high quality amenities and a 29-minute commute into London Liverpool Street – buyers can enjoy the best of both worlds on their doorstep. Enjoying a prime spot within this secluded and leafy Hertfordshire location, Scholars is set within the former grounds of the highly regarded Broxbourne School. The new collection of two-bedroom apartments at Scholars form part of a wider collection of beautiful three, four and five bedroom family homes. Thoughtfully designed, these spacious, well-planned properties benefit from a high-quality specification throughout. Stylish open plan living, kitchen and dining areas all feature French doors that open onto a private garden terrace or decked balcony – staging a versatile space for entertaining, relaxing and working from home. Both bedrooms are generously sized with the master enjoying its own stylish ensuite and fitted wardrobe. Every apartment features a convenient utility cupboard in the hallway, and a further storage cupboard ensures the home is kept clutter-free. Residents will also have access to two parking spaces per apartment. “Hertfordshire has certainly become a sought-after location for buyers who no longer feel the need to be tied to London, but still want the option to travel there in under an hour. The new collection of apartments at Scholars provides a great opportunity for professionals to secure a stunning new home that offers the life balance that many are now making a priority. The Hertfordshire town of Broxbourne has plenty to offer and is a relatively undervalued commuter town – just 17 miles north of London. Scholars is within one mile of Broxbourne Station where there are direct train links into London Liverpool Street in just half an hour making it very appealing for commuters,” said Paul Bennet, Sales and Marketing Director at Chase New Homes. Offering an attractive medley of tranquillity and convenience, Broxbourne is situated near the River Lea and provides plenty to enjoy close to Scholars. Broxbourne High Road is a short walk away and offers a choice of local amenities, convenience stores, independent boutiques and cosy country pubs. When the working week is finished, enjoying time outdoors couldn’t be easier. Nearby River Lea offers a beautiful canal-side cycling route that takes residents into north London and beyond. National Nature Reserve Broxbourne Woods has more than 230 hectares to explore, Hertfordshire Golf and Country Club is a short drive from the development, or for a day trip out with a difference, the award-winning Paradise Wildlife Park is just two miles away. For those who need to commute, Scholars is well placed for easy travel by car or public transport. Regular services run into Stratford and London Liverpool Street, alongside Hertford East and Cambridge in the north, as well as links to Stanstead, Heathrow and Luton Airports. For those who prefer to commute by car, there is easy access to the A10, A414, M25 and M11.
Are you considering event marketing for your business? First, congratulations! Event marketing is a great way to engage your customers and develop a lasting relationship with them. It also offers the opportunity to meet your customers and industry influencers face-to-face, rather than simply pitching at them. But what you’ll find is that event marketing isn’t always well understood – even by many professionals – so we’ve put together this comprehensive guide to help you think about how best to market your next event. Getting started with Event Marketing Let’s start by understanding what is event marketing: What is Event Marketing? Event marketing is where a business invests in an event – such as a conference, exhibition, or tradeshow – with the aim of reaching and influencing its target market. By attending these events, they can position themselves as thought-leaders and experts in their industry Types of Event Marketing There are many different types of event marketing, each with its own unique advantages. Let’s look at some common types of event marketing: Conferences Tradeshows and Exhibitions (including trade shows . Though some companies also hold consumer-facing events such as open days) Seminars Webinars Live Streaming Online events Virtual events Physical events In essence, there are many different types of events, depending on the nature of your business. For example, if you’re an eCommerce brand trying to sell fashion or electronics directly to consumers then a consumer-facing trade show will likely suit you best; while if you’re in financial services then attending conferences and seminars will be more effective at generating leads. Problems Solved By Event Marketing It’s worth considering what you hope to get out of event marketing before investing in an event. This will help you identify your goal(s) and ensure that your approach is on track. Here are some common business problems that event marketing can solve: Generate leads Grow brand awareness Improve reputation Educate customers Build thought leadership Build a sales pipeline Demonstrate expertise to potential partners and suppliers. So you’ve decided that event marketing is right for your business. What are the steps to getting started? Essential Steps To Get Started 1) Understand your event’s objectives The first step is to be clear on what you want to achieve from the event. For example, will it be a launch of a new product/service or an update on existing products and services? Will it be targeted at existing customers, channel partners (e.g., resellers or distributors), or prospective customers (e.g., marketers and media)? 2) Identify your target audience It’s also important to be clear who you want to attend – and, just as importantly – who not to invite! It may seem obvious but we’ve seen too many events that end up with a room full of people the host company doesn’t really want to speak with. 3) Build relationships with event decision-makers Don’t just view the suppliers or organizers of an event as a means to an end – you have every chance of being successful if you build strong business relationships with them before your event. For example, do they share your industry sector? What is their experience in running events like this one? How can you add value to them before your event? How can they add value to you? 4) Agree on the messaging and positioning with key stakeholders It’s also important to agree on what you want to achieve with colleagues (both internal and external), suppliers, speakers at your event, and, of course, senior management. This should be a joint effort that ensures that everyone is singing from the same hymn sheet! 5) Ensure the event fits your marketing budget Don’t forget that an expensive-looking and -sounding event does not necessarily equate to a successful one. It’s worth testing the waters by hosting smaller events with different audiences leading up to your main one, if necessary. This is where things start to get interesting So you’re ready to plan your first event. But how do you make sure it’s a success? Here are some key areas to focus on. 1) Price your tickets correctly Consider commissioning research into the price sensitivity of your target audience – or even do this as part of pre-event promotion. This can help you decide if you should charge a higher rate for certain attendees. You should also consider how you can leverage your sponsors, partners, suppliers to help cover the cost of event services. 2) Promote your event It’s not just about buying advertising – remember that there are plenty of free techniques you can use, such as using social media like LinkedIn and Twitter to drive registrations (and think about promoting your event over other channels, too). 3) Prepare your audience for the content you plan to deliver What are the ‘pain points that you plan to address? How can you highlight these to potential attendees before the event? For example, if there’s a new product/service being launched at your event, then send out an advance briefing to attendees. 4) Make sure your event is engaging Consider adding an element of gamification to the registration process, for example, or developing a competition that encourages pre-event engagement with buyers. You could also use smart technology such as iPads to help attendees get the most from your event. 5) Don’t forget post-event activities It’s not just about your event: what happens after the event in terms of follow-up and post-event engagement is crucial to maximize impact. Do you have a specific plan for this? For example, will there be a strong digital element to help capture leads following the event? 6) Evaluate your results How do you plan to measure success? The key thing is that you need to establish what you will be looking for so that everyone can agree on the level of achievement. This should be discussed in advance with your management team, too. Wrapping Up Event marketing is always evolving and it’s crucial that you keep up to date with your knowledge base. This
