Online agent platform wins prestigious award
Online agent platform wins prestigious award

A specialist agent lead management, automation, and phone answering platform has been awarded a prestigious award, despite it launching only 18 months ago. The revolutionary software system, designed specifically for the sales and lettings industry, is being used by hundreds of agents across the UK.

Agent Response, the software, helps sales and lettings agents generate increased revenue from sales leads, pre-qualify lettings leads, and improve operational efficiencies, saving both time and money. The company behind the system was crowned the Best Supplier in the Small Business category in the EA Masters Best Estate Agent Guide (BEAG) Awards.  

“We’re hugely proud and absolutely thrilled to have been recognised by such a prestigious award as the BEAG. Having worked as a Sales and Lettings agent for well over two decades, I knew from my personal experience that there is a huge gap between data and delivery. Many agents were, and still are, having to spend so much of their time filtering enquiries and identifying those that are genuine from those that aren’t, before then being able to move further through the Sales or Lettings process,” said Mike Nettleton, Co-Founder of Agent Response.

“Agent Response essentially takes a huge load off lettings agents by asking pre-qualifying questions and capturing valuable data before an enquiry is even made – ensuring that only those who are genuinely interested and suitable for a property are sent to our users. For Sales, it harnesses the data to boost revenue potential that may otherwise be missed, and makes the process as straight-forward as possible.”

The BEAG guide is produced annually by Property Academy in partnership with Rightmove, and independently assesses over 90% of UK estate agents, making it one of the most inclusive and extensive data-driven reviews in the industry.

“We’re not only over the moon about our own award win, but the fact that 50% of the four overall winning agents across the nation use Agent Response which is fantastic! While we’re under no illusion that our tool is the sole reason for their award success, it’s great to note that many of the processes, automation, and operational efficiencies they’ll have been judged on will be directly influenced by what the Agent Response tool does. We’re hugely excited to see the platform continue to grow and to be recognised in this way by an industry event which recognises the best of the best,” concluded Leon Blair, Co-Founder at Agent Response, who heads up the technology and automation behind the platform.

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Issue 324 : Jan 2025