How Estate Agents Can Lay The Foundations For Success

How Estate Agents Can Lay The Foundations For Success

When looking at prospective business ventures, opening an estate agency firm is easily one of the most attractive options. It offers the chance to work on something you are passionate about while people’s dreams come true. Better still, there is an opportunity to make big money. 

The UK’s estate agents industry was worth £13.3bn in 2022 and continues to grow. However, only businesses that know how to deliver the best results for their clients will succeed. Here’s how your company can lay the foundations for sustained success. 

Focus On Your Biggest USP: You

Buying and selling properties is a process that remains driven by human interactions. As an estate agent, knowing how to connect and communicate with people is a hugely valuable skill. It will give sellers an extra reason to trust you over the competition. Likewise, you will be better positioned to promote properties to potential buyers.

Therefore, developing your public speaking capabilities and general body language is vital. Perhaps most importantly, you must also learn to actively listen to clients. Understanding what a buyer wants allows you to match them with the very best property. Quicker sales at fair prices will also result in happier sellers. While simultaneously boosting your commissions. 

Use The Latest CRM Software

Dedicated software has been used in the real estate industry for many years. However, an advanced CRM tool is now more valuable than ever before. You can find the best solution currently available by visiting It allows you to deliver personalised help to buyers and sellers alike. Crucially, it facilitates clear and transparent communication. 

As well as delivering a better customer experience, modern tech software helps you capitalise on the online market. Most people still want to visit properties in person. Still, the vast majority begin their searches online. Having software that seamlessly lets you post listings to the most popular property sites will clearly serve you well.

Make Property Marketing Stand Out

When marketing a property, online or offline, it needs to stand out from other listings. As well as other properties, you need to consider the fact that the seller may have multiple estate agents trying to attract buyers. Using modern tech to do things that other agents overlook will give you the edge. Rather than being a gimmick, it can be the difference maker.

Right now, creating a 3D virtual tour is the ultimate choice. You can learn how to do this by checking out Buyers love viewing properties in this way and sellers feel they are getting value for money with your services. Moreover, drones can be used to take shots from up high. This new perspective may translate to increased interest.

Find A Niche

As already stated, the estate agency market is thriving. So, you do not have to try to be a master of the entire environment. You can find a niche, such as focusing on student accommodation. Or you may look solely at new builds, rental properties, or commercial real estate. The truth is that your passion for a niche will shine through.

More importantly, it is easier to establish yourself as an authoritative voice in a niche arena. You could even consider moving away from traditional options to help people with Airbnb property management. Either way, knowing exactly what your property business sets out to achieve will give you the best shot at doing it.


Latest Issue

BDC 311 : Dec 2023