Tridify today announced a new option to its BIM to XR Processing Service, which makes BIM models instantly available online and sharable via a web link. Using BIMs that have been exported to an IFC format, Tridify’s new Web VR option automatically generates an interactive 3D model and makes it accessible via a URL, ready to be
NBS, the leading specification platform for the construction industry, today announced a new product integration with Autodesk, which will improve collaboration and reduce errors across the design and construction timeline. NBS has added a new feature that enables users of its new cloud-based specification platform, NBS Chorus, to instantly export
Congrid, the Finnish construction quality and safety software company, announced its expansion into the UK and the appointment of Daniel Hunt as UK territory manager. The Congrid mobile app introduces new levels of transparency and communication for safety and quality on construction projects and helps deliver zero-defect buildings to clients.
Despite living in our the incredibly digital world, some people prefer to stick with working methods that they’re used to. This isn’t always a bad thing—tradition goes well with consistency, making it easy to estimate and predict how successful certain projects will be. When you calculate construction costs using cost estimating
Congrid, the Finnish construction quality and safety software company, today announced its expansion into the UK and the appointment of Daniel Hunt as UK territory manager. The Congrid mobile app introduces new levels of transparency and communication for safety and quality on construction projects and helps deliver zero-defect buildings to
On 19 June 2019, PCSG and Designing Buildings launched BIM Wiki, a free, open access knowledge sharing platform for building information modelling. The site launches with more than 150 articles already written, covering everything from employer’s information requirements to parametric modelling, and including a detailed step-by-step guide to BIM Level
Apart from modern technology having a positive effect on our environment, online gaming and even the great introduction of NoviBet, it has also had an improved effect within the construction industry and the results have been lifesaving. The world is expanding; the need for more resources increasing and the construction industry
NBS, who have been monitoring BIM adoption in the UK for almost a decade have announced their 2019 BIM survey results which show that overall trends of BIM awareness and adoption have grown from little more than 10% in 2011 to around 70% in 2019. Although the latest report, which
Travis Perkins, the UK’s largest supplier of building materials, has used innovative virtual reality technology to train over 1,000 drivers who work across the Group’s CCF, BSS and Keyline businesses, to deliver significant environmental benefits. The virtual reality method has been used to help improve learning as part of the
Bournemouth Tourism has partnered with independent global creative agency Crowd to deliver a new website for Bournemouth Beach Lodges. The site promotes beachside accommodation on the south coast of England, in the style of the traditional British beach huts, but with modern conveniences for the tourists. The visual and verbal
Tridify today announced a new option to its BIM to XR Processing Service, which makes BIM models instantly available online and sharable via a web link. Using BIMs that have been exported to an IFC format, Tridify’s new Web VR option automatically generates an interactive 3D model and makes it accessible via a URL, ready to be embedded on a web page, sent via email or text and viewable on a mobile phone. Early users of the new service include WSP, Stefan Ahlman Architects and SATO Corporation (user quotes below.) Feedback from architects revealed to Tridify how valuable it is to be able to send a link to a 3D model instead of sending files. With Tridify, users can now easily publish/unpublish their models and manage their visibility, giving greater control over how the models are used. Models cannot be copied and intellectual property rights are better protected. Targeted at the Architect, Construction and Property sectors and anyone working with BIM models, the new option creates countless opportunities for non-technical audiences, making 3D models easier to share internally, externally, with customers or consumers, on mobiles, tablets, desktops or VR headsets. Users simply upload an IFC file into Tridify and click ‘publish’ to create the model ready to view online, with no additional applications or programming skills required. “Our new Web VR option solves a problem that the industry has struggled with for many years,” commented Alexander Le Bell, Tridify CEO. “By making BIM models instantly available and viewable in any browser, technical barriers are removed, they become a new commodity and are propelled into the mainstream. This will help to dramatically improve communication and collaboration workflows for architect, construction and property companies.” “3D models can now be created from a BIM model in less than two minutes and shared with a global audience via WhatsApp, for example,” Le Bell continued. “The new service starts from $20 per month, which is enough to publish models of several small projects or a model of one medium size project. Soon it will become normal to share 3D models all the time, with anyone, anywhere.” Using the new Web VR option architects can now rapidly visualise their BIM models and share 3D plans with a client or contractor. Construction workers can share plans or review changes in 3D on site via mobile devices, while the property industry will able to market and sell properties more effectively, with 3D model views being easily tracked. Tridify will also be providing various web viewers to enable a model to be shown in different ways to different user groups, depending on the end use and skill level. Sample demo URL and model of a summer house, created using the new option: Images attached are of the same sample model. Early adopters WSP, the multidisciplinary design company, is an early user of the new service. Part of the global WSP group, the firm offers strategic advice to the construction and infrastructure sector. “WSP uses the Tridify Web VR option for fast and effective VR creation on early design stages to ease the communication process with our clients. We are happy to see services like Tridify that make the digitalization of the construction industry easier. This innovation also opens up a great variety of possibilities for further development of VR models as BIM communication tools, also containing BIM data and not only being a pure visualisation,” commented Roope Syvälahti, Project Manager at WSP Finland Oy. Stefan Ahlman Architects in Finland, who work with SATO among other clients, have been testing the new Tridify Web VR option, as CEO and partner, Marcus Ahlman explains: “The Tridify service works well as a quick way of presenting models to clients and members of design teams, as it only needs minimal time and preparation. In our office, the short conversion time makes it much easier to use 3D models during meetings, as it’s easier to switch between different versions. Alternative methods for presenting 3D models need more work and can’t be used as easily ad-hoc as Tridify. During the design process Tridify can help visualise problems and solutions that otherwise lay ‘hidden’ in the model.”Stefan Ahlman Architects is based in Helsinki with projects ranging from large developments and city planning projects to housing projects and public buildings. Jussi Väisänen, Planning Manager at SATO Corporation, one of Finland’s largest rental housing companies with 26,000 homes for rent, said: “Before Tridify we had to use separate viewers to view the IFC models, which took time to learn and master. But now Tridify makes it not only easier and faster to publish our 3D models, it also means we can share them with a simple web link and use them in new ways across the business. Internally it will benefit marketing, sales and technical teams while externally it will improve collaboration with planners and government bodies. Being able to view our 3D plans on mobile devices is particularly powerful when it comes to marketing our homes for rent.”
NBS, the leading specification platform for the construction industry, today announced a new product integration with Autodesk, which will improve collaboration and reduce errors across the design and construction timeline. NBS has added a new feature that enables users of its new cloud-based specification platform, NBS Chorus, to instantly export a list of submittals from a specification in one click and import them directly into leading Common Data Environments (CDEs), including Autodesk’s BIM 360®. Submittals are an essential part of the construction process and if managed incorrectly can cause problems for contractors. Connecting the data sets between NBS Chorus and BIM 360 greatly reduces the risk of human error by eliminating the need to manually copy or re-key information, and allows for better collaboration between architects, specifiers and contractors. The partnership between NBS and Autodesk is already enabling users to work smarter and more safely. The integration of NBS Chorus and Autodesk Revit® allows users to develop their model and specification simultaneously, which greatly reduces the risk of information becoming out of sync. “We’re thrilled to be continually working with Autodesk,” said Sascia Elliot, head of partnerships, NBS. “There’s a huge opportunity to help our customers work smarter and safer by integrating CDE’s with NBS Chorus. By transforming what was once a timely and manual task to a simple click of a button, this integration with BIM 360 will not only improve accuracy and time efficiency, but will help us work towards a safer industry” “Autodesk is committed to empowering the construction industry to be more productive,” said Josh Cheney, industry manager, construction technology, Autodesk. “Our work with companies like NBS enables customers to improve their data flow across the construction lifecycle, and ultimately build better. To find out more about NBS visit www.theNBS.com
Congrid, the Finnish construction quality and safety software company, announced its expansion into the UK and the appointment of Daniel Hunt as UK territory manager. The Congrid mobile app introduces new levels of transparency and communication for safety and quality on construction projects and helps deliver zero-defect buildings to clients. Already the market leader in Finland, with 60% annual revenue growth and all of the country’s major construction firms using its platform, including WSP, YIT, NCC, and PEAB, Congrid is now targeting the UK. Congrid’s cloud-based app is aimed at project managers and quality managers at construction companies involved in various projects, including housing, offices, hospitals and schools. Designed to reduce the industry’s reliance on manual, paper-based workflows by digitising on-site project management and documentation, workers use the Finnish app on smartphones or tablets, to manage safety and quality inspections, document defects and faults and monitor the progress of each work stage in real time, all in the same app. This approach enables construction companies to involve their contractor network in the quality assurance and safety management process without any additional costs. Everything is recorded using detailed site plans allowing for the accurate resolution of any issues and subsequent monitoring to ensure all faults are fixed. Benefits include increased transparency and better communication between construction companies and their contractors, improved safety levels, reduced quality costs, zero-defect property deliveries and more efficient ways of working on site. The data collected allows detailed monitoring and reporting on any issues in need of attention. Future product developments include new data visualisation tools to expand what users can learn from their quality and safety data. “We aim to bring our expertise and knowledge to the UK market and introduce new, smarter ways of working relating to safety and quality in construction. Our approach offers the UK construction industry a better understanding of what has been built and how,” explained Timo Makkonen, CEO of Congrid. “The entire industry needs to change its mindset towards quality – quality is everyone’s business. Our software enables all stakeholders involved to participate and take responsibility for quality and safety. What we’ve experienced is that quality has become far more of a priority and users are looking for peace of mind, to better manage how a building is built and have a record to demonstrate this.” Congrid’s first UK appointment sees Daniel Hunt become UK territory manager, responsible for spearheading customer acquisition and hiring further staff in 2019. Already established in Finland and Sweden, the UK is the first country the Finnish company is moving into outside of the Nordic region.
Despite living in our the incredibly digital world, some people prefer to stick with working methods that they’re used to. This isn’t always a bad thing—tradition goes well with consistency, making it easy to estimate and predict how successful certain projects will be. When you calculate construction costs using cost estimating software, you can help to ensure a successful and productive project. However, what if we were to tell you that there’s actually a lot of modern technology that prides itself on accuracy? This is where cost estimating software comes in. Cost estimating software that allows you to input numbers, measurements and other variables to give accurate estimates for your construction clients. Despite the programs being new technology, they are designed for accuracy. This accuracy can help bridge the gap between tradition and the future, giving you programs that will assist your company in the long run. To show you exactly why this type of application is beneficial, we’ve created a list of 4 Reasons Every Contractor Should Invest in Cost Estimating Software: 1. Calculate Construction Costs without Human Error One of the biggest mistakes companies can make when calculating estimates on their own is simply that: calculating estimates on their own. Though there are many skilled individuals who are experts at making estimates for companies, even experts can experience human error. This is why estimating programs can be helpful, as algorithms and equations are more reliable overall. 2. Programs Can Decide What is Essential When you’re working with an estimation program, you have to understand that the program itself is typically advanced enough to make personal decisions on which parts of a project are necessary. When you input certain tasks into the program, it will be able to strip options and aspects of a project that aren’t absolutely necessary, allowing you to have tighter estimates that are more in favor of the client. Because there are so many different factors to consider when building a property, it’s also good to have flexibility. By having more accurate estimates, you can ensure that clients will want to come back for more work and your company’s overall success rate will stay consistent. Though it might seem easy to simply keep track of which things are necessary, it can also be easy to apply similar settings to different projects when making multiple estimates at once, making estimate programs necessary allies. 3. Save Time In traditional scenarios, a customer changing their mind or having to adjust their request at any time can lead to many different recalculations. If you use an estimation program, this is not necessarily the case—instead of having to recalculate, you can simply adjust certain values and see the entire estimate change almost immediately! 4. Save Money At the end of the day, the most important thing about estimation software is that it will save you money. Through giving you more options, efficiency and less error, you will be able to make sure your estimates are effective and affordable. By having estimates that are leaner and more on the side of the customer, you can also drive up your engagement and gain more consistent clients. What do you think of our list? Are you a contractor who doesn’t yet use estimating software? We hope our list has been helpful so you can understand the benefits of using software to calculate construction costs!
Congrid, the Finnish construction quality and safety software company, today announced its expansion into the UK and the appointment of Daniel Hunt as UK territory manager. The Congrid mobile app introduces new levels of transparency and communication for safety and quality on construction projects and helps deliver zero-defect buildings to clients. Already the market leader in Finland, with 60% annual revenue growth and all of the country’s major construction firms using its platform, including WSP, YIT, NCC, and PEAB, Congrid is now targeting the UK. Congrid’s cloud-based app is aimed at project managers and quality managers at construction companies involved in various projects, including housing, offices, hospitals and schools. Designed to reduce the industry’s reliance on manual, paper-based workflows by digitising on-site project management and documentation, workers use Congrid on smartphones or tablets, to manage safety and quality inspections, document defects and faults and monitor the progress of each work stage in real time, all in the same app. This approach enables construction companies to involve their contractor network in the quality assurance and safety management process without any additional costs. Everything is recorded using detailed site plans allowing for the accurate resolution of any issues and subsequent monitoring to ensure all faults are fixed. Benefits include increased transparency and better communication between construction companies and their contractors, improved safety levels, reduced quality costs, zero-defect property deliveries and more efficient ways of working on site. The data collected allows detailed monitoring and reporting on any issues in need of attention. Future product developments include new data visualisation tools to expand what users can learn from their quality and safety data. “We aim to bring our expertise and knowledge to the UK market and introduce new, smarter ways of working relating to safety and quality in construction. Our approach offers the UK construction industry a better understanding of what has been built and how,” explained Timo Makkonen, CEO of Congrid. “The entire industry needs to change its mindset towards quality – quality is everyone’s business. Our software enables all stakeholders involved to participate and take responsibility for quality and safety. What we’ve experienced is that quality has become far more of a priority and users are looking for peace of mind, to better manage how a building is built and have a record to demonstrate this.” Congrid’s first UK appointment sees Daniel Hunt become UK territory manager, responsible for spearheading customer acquisition and hiring further staff in 2019. Already established in Finland and Sweden, the UK is the first country Congrid is moving into outside of the Nordic region. For more information please visit: https://congrid.com About Congrid Congrid was founded in 2013 by a team of construction site managers who had become frustrated with the use of pen, paper and Excel-files to control the quality and safety of construction sites. Congrid’s cloud-based software offers users one platform to handle quality and safety management on any construction project, reducing quality costs, improving safety and maximising site productivity. Customers include majordevelopers, construction firms, contractors and subcontractors in the Nordic region.
On 19 June 2019, PCSG and Designing Buildings launched BIM Wiki, a free, open access knowledge sharing platform for building information modelling. The site launches with more than 150 articles already written, covering everything from employer’s information requirements to parametric modelling, and including a detailed step-by-step guide to BIM Level 2. Its creators are calling on the industry to help develop the site into a comprehensive source of BIM best practice by contributing new articles and engaging with the existing content. BIM Wiki has been launched in response to research published by Designing Buildings in 2017 that showed BIM remains an isolated subject, the domain of expert practitioners and not well integrated into the rest of the industry. This was confirmed by the recent NBS National BIM Report, which pointed to the emergence of a ‘two speed industry’, with 22% of those yet to use BIM saying they would rather not adopt it at all. PCSG Chairman, Mark Bew, said: “From our work around the globe it is clear that the UK’s progress to becoming a true digital economy for the built environment has made a fantastic start. The legacy of the 2011 Construction Strategy created a firm understanding of the scope and opportunity for change in the industry. Level 2 BIM has now been adopted around the world, and many nations are accelerating their uptake with the release of ISO 19650. “However, there is still much to be learnt, shared, and adopted before we can truly say we are ready for the next stage of this journey. A vital part of this process is connecting the people and organisations who are embracing a digital, data-centred, collaborative approach to practical, clear, and accessible information. This is why Designing Buildings Wiki and the free resource it represents is so valuable. I believe that the BIM Wiki will, going forwards, play a hugely important role in our continued digital journey.” BIM Wiki is a development of Designing Buildings Wiki, and is fully linked to its 8,500 articles and easily accessible by its 6.5 million users. This integration with an established and well-respected industry knowledge base will help take BIM processes beyond the realm of specialists. Gregor Harvie, Director of Designing Buildings, said: “The discipline that BIM processes impose on the industry needs to become a normal part of every project, not an optional extra. Having a common understanding and a common language is crucial to achieving this. What we are launching today is just the start, we are calling on the BIM community to engage with BIM Wiki, to add to and improve it, to debunk BIM myths and create a truly-comprehensive knowledge base that is fully integrated into the wider industry.” You can see BIM Wiki at: www.designingbuildings.co.uk/BIM_Wiki To create an article, just click the orange ‘Create an article’ button, and to add it to BIM Wiki, tick the ‘BIM’ category at the end.
Apart from modern technology having a positive effect on our environment, online gaming and even the great introduction of NoviBet, it has also had an improved effect within the construction industry and the results have been lifesaving. The world is expanding; the need for more resources increasing and the construction industry busier than it has ever been before. This has made it necessary for construction workers to reap the benefits of the very thing that has made it necessary for more buildings, malls, hotels and the like; modern tech. Taking a look under the hood of modern tech shows us why and how it has played a positive role within the inner workings of every scenario involving construction and buildings. Safety and Security The use of modern tech has reshaped the construction industry in terms of workers safety and security. Construction work is incredibly hazardous and workers have even been known to receive danger pay, more money for more life threatening tasks. Imagine operating from the very top of a scaffold, or imagine working on constructing the world’s tallest buildings facing severe weather conditions. Modern technology has allowed for the manufacturing of tools and equipment which have the ability to reach the same heights that humankind can. Rather than risking a life, tools can be used to do the work of men and women. Speed Unlike living in the 1800’s or even two decades ago, buildings are constructed faster than they ever have been in the past. Not only are buildings quicker to piece together but more workers can be employed and put onto a manageable payroll. Being able to manage and hire more staff reduces the time it takes to build these sites. Efficient The use of modern tech has also enables us to build more energy efficient buildings thanks to the use of solar panels and greener building. As the planet is continuously striving to improve or living conditions to benefit the environment, building demands become more necessary rather than wanted. Using Construction scheduling software also helps increase speed and risk management at your job site. With a good software package, you can achieve a 75% increase in execution certainty and a 40% increase in planning efficiency. Along with the ability to schedule and analyze your project’s risk in real-time and better understand the possible outcomes of the project, you’ll be armed with everything you need for the most efficient construction project you’ve been involved with yet. Software and Mobile Applications The software solutions that have been developed for the intended purpose of building developments and construction includes mobile accessibility which allows users to garner a better understanding of what is required for the project. For example, preconstruction and scheduling can be streamlined into a productive projection which is necessary to determine the length and the difficulty of constructing modern and efficient buildings. Being a mobile application, users are usually allowed to edit and change docs with all changes being made in real time for a more accurate prediction of what is to be expected in terms of constructing what is desired. As modern tech progresses and changes, we know it is heading into a more positive era than it currently stands in today. This gives many something to look forward to while benefiting from the positive aspects of this tech. Construction and building is necessary to keep our economy efficient, but we need to keep our environment safe also and modern tech allows for this.
NBS, who have been monitoring BIM adoption in the UK for almost a decade have announced their 2019 BIM survey results which show that overall trends of BIM awareness and adoption have grown from little more than 10% in 2011 to around 70% in 2019. Although the latest report, which received more than 1,000 responses, does show a 1% decline in adoption, NBS remains confident that BIM will continue to embed itself in workflows as construction continues to move in a positive direction, embracing collaborative and digital ways of working. Commenting on this Dr Stephen Hamil, Innovation Director for NBS said, “In the early days of BIM, some may have equated it to simply generating drawings from a model. “There is now a wider understanding that BIM is about project teams following a common process based on standardised information and collaboration. We think we’re seeing a period of consolidation – where more people understand what BIM really represents and are embedding that into their workflows.” The survey shows that there has been a trend of increasing BIM awareness and adoption across the UK industry, using standards and protocols as the platform for this. This national success will be bolstered with the new ISO 19650 series, creating a standardised digital process across the world based, in part, on the BS 1192 standards. This BIM Report 2019 lists some of the main barriers to the adoption of BIM, such as lack of client demand, the need for training, the time required to get up to speed and a lack of standardised tools. NBS says it has sought to align the NBS content and software to the ISO method of working to allow its customers to more easily produce BIM deliverables within their project teams for clients. NBS Chief Executive Richard Waterhouse commented, “We have seen some negative trends within the report that might suggest the emergence of a ‘two speed industry’ – the ‘BIM engaged’ and the ‘BIM laggards’. “For the advocates, 60% of those who have used BIM have seen improvements in efficiencies whilst 22% of those yet to use BIM have indicated they would rather not adopt it. “In addition, the demand from clients, on both private and government projects, is mixed. The survey suggests that not all clients across the industry are seeing the benefits of BIM. We would expect this to increase as BIM, defined by ISO 19650, becomes more commonplace. “Once teams have had a good experience of working collaboratively using digital processes then they will demonstrate the benefit to the client. The client will then, in turn, request that this process is followed on subsequent projects.” The 2019 NBS survey also indicates that there has been a drop-in awareness of UK Government activities in this area despite the fact that Government’s initiatives led to the ISO standards that were launched at the end of 2018. This drop could be explained by recent changes such as the replacement of the BIM Task Group by the Centre for Digital Built Britain (CDBB). It may take time to rebuild this position in the market. There are however a number of key projects underway, involving Government, industry and academia which may drive greater awareness that will be seen in the 2020 survey. Richard Waterhouse continued, “Overall, there can be no doubt that digital processes and technologies are changing the industry. “Use of the cloud is enabling collaboration, giving the industry the opportunity to break down the silos and form a new approach to information development and distribution. “In addition, the latest International Standards are giving us a once-in-a-generation opportunity to standardise processes across the global industry. This is an exciting time, and we must now take advantage of it to help create a step-change in productivity, transparency and quality within our industry. “At NBS, we have already played a significant role in the UK’s BIM journey and we will continue to do so as we move towards a global digital construction industry. “We have supported the BSI committees that have developed BIM standards, as well as supporting the BIM Task Group’s original core initiatives, where we developed, published and now maintain the Uniclass 2015 classification system, defined in the UK as the system for classifying information on BIM projects in BS EN ISO 19650-2. “This year, our journey to support the global BIM world takes a giant leap forward as we launch a global platform for BIM-related content. “Our ground-breaking cloud specification tool, NBS Chorus, has connected specification clauses, technical guidance and manufacturer specifications for North America, the UK and Australia, dynamically linked to geometry objects and standards, technical and regulatory data. We have, and will continue to develop digital content and to enhance our software offerings to support global BIM processes” For further information about NBS and to download the report please visit https://www.thenbs.com/knowledge/national-bim-report-2019
Travis Perkins, the UK’s largest supplier of building materials, has used innovative virtual reality technology to train over 1,000 drivers who work across the Group’s CCF, BSS and Keyline businesses, to deliver significant environmental benefits. The virtual reality method has been used to help improve learning as part of the Group’s Certificate of Professional Competence (CPC) compliance training, which is recognised by the FORS scheme. Using virtual reality has enabled Travis Perkins to facilitate learning in a quicker and more accessible way, and the method enabled the company to use its own Driver of the Year, Richard Ellson, in the simulations, taking drivers through his journey and showing them his view of the road from behind the wheel, and showcasing in practical and visible terms how he handles obstacles along local roads. Travis Perkins delivered the training through group workshops, where each driver who took part was provided with a set of virtual reality goggles and workbooks that were signed off after each exercise by the facilitator. The three businesses which took part have already seen significant benefits; saving more than 466,000 litres in fuel in 2018 as a result of improved Miles Per Gallon. Head of Fleet for Travis Perkins, Karl Wilshaw, said: “It’s been great to be part of this milestone training, and inspiring to see the ability that virtual reality has to reach our drivers and bring scenarios to life. This type of training has completely transformed the way we can show how drivers should conduct walk-around checks, drive more fuel efficiently, manoeuvre vehicles and handle road risk challenges. Thanks to The Resources Group who shaped the initial idea, we have been able to develop, build and deliver the programme.” “We specialise in material handling and safety training to raise standards of workplace training, and have worked closely with Karl and his team to integrate the virtual technology training. It’s been good to see how this training has enabled drivers to immersive themselves in their own environment, and how we have been able to use Travis Perkins’ own people to share knowledge and achieve some excellent results. We feel that integrating this innovative approach to learning offers an array of pathways and prospects for future training opportunities, and we very much look forward to pursuing these further,” said Head of Strategic Relationships for Katie Robinson, The Resources Group. Travis Perkins will continue its commitment to improving safety and fuel economy on the roads with the development of technology, such as the introduction of electric vehicles, and by engaging and rewarding colleagues who successfully reduce fuel consumption and carbon emissions.
Bournemouth Tourism has partnered with independent global creative agency Crowd to deliver a new website for Bournemouth Beach Lodges. The site promotes beachside accommodation on the south coast of England, in the style of the traditional British beach huts, but with modern conveniences for the tourists. The visual and verbal identity The project followed the existing brand guidelines and used photography supplied by the client. The brand-new website highlights the benefits of staying in the luxury beach lodge accommodation with attractive images of the interior and the surrounding areas. A dedicated page was created to display the nearby attractions such as Corfe Castle, the New Forest and various water-sport activities. The visuals reflect what awaits visitors on their beach lodge break and position Bournemouth as a great holiday destination. The colour scheme invokes feelings of a coastal sunrise and the typography is reminiscent of the heyday of the British Seaside in the 1930s, but with a contemporary feel. Subtle animations were used on calls to action that represent the sea rushing up the beach to provide a visual reward for those about the click. “Creating an excellent mobile experience was always key to maximising bookings and search engine rankings. With a reliance on large inspirational images, we needed to ensure that the mobile site was fast and easy to use, whilst retaining the focus on photography which was essential to generating excitement in the visitor,” said Graham Dell, Projects Director at Crowd. The website was developed on WordPress as it allows the client to edit the content of the site. Crowd built a bespoke content editor that provides an easy means to edit existing pages and create new landing pages for paid or social marketing. It provides a good balance between inspirational photography and essential information for the tourists.
