Dulux Trade is reporting a significant shift in buying behavior from trade professionals with sales of water-borne paint up and solvent-borne paints down across the total paint market in 2018. The latest market data to the end of 2018 shows a rise of 13% in the sales of water-borne paint
Dulux Trade has assembled a panel of leading industry experts to share their design insights and initiatives under the theme, ‘Future Proofing Design’ at RIBA London later this month. The event, on February 26, will incorporate a presentation revealing the insights underpinning the ColourFutures™ 2019 palettes – the annual AkzoNobel
Dulux Trade received a prestigious national award for its pioneering work in the healthcare sector. The ProCure 22 awards, which recognise those approved suppliers in the NHS procurement framework providing best in class service, awarded Dulux Trade its Collaborative Working award. Announced at the IHEEM conference and exhibition in Manchester,
Dulux Trade is reporting a significant shift in buying behavior from trade professionals with sales of water-borne paint up and solvent-borne paints down across the total paint market in 2018. The latest market data to the end of 2018 shows a rise of 13% in the sales of water-borne paint year-on-year twinned with a decline in sales of solvent-borne paints by 3%. The surge in sales reflects the significant improvements to water-borne formulations that have been achieved by the research and development teams at manufacturers, including AkzoNobel, as they identify sustainable solutions that don’t compromise on the quality of the finish. “The science and technology behind water-borne paints has come a long way in the last few years. Now, our focus is on upskilling the trade to be able to get the best out of these products when they’re on the job. Commercial specifiers and homeowners are becoming increasingly aware of the sustainable alternatives that are available to them when specifying for a project – this shift is going to continue and the trade needs to be ready,” explained Karen Wilkinson, Dulux Trade Lead at AkzoNobel. The new water-borne formulations are durable, quick drying, none (or less) yellowing, low odour and easy to clean from used brushes and equipment. The shift in market is indicative of the increasing number of specifiers making a switch to specifying water-borne paints to comply with Green Building Standards such as BREEAM, LEED and The Well Building Standard. “Our recently launched water-borne Dulux Trade Diamond Satinwood has great flow and can be applied using a range of techniques including spray, allowing trade professionals to achieve a high quality finish in a fraction of the time. It is also very durable, offering excellent stain and grease resistance, which means it is particularly beneficial for woodwork in high traffic areas such as corridors, stairways and internal doors, and is non-yellowing for long-lasting whiteness, so every job can be finished with brilliance,” added Wilkinson. “We expect sales of water-borne paints to rise again over the next twelve months as product innovation continues with new advances in formulation technology, and more and more specifiers and decorators become aware of the benefits, gaining the confidence to switch to water-borne for good,” she concluded.
Dulux Trade has assembled a panel of leading industry experts to share their design insights and initiatives under the theme, ‘Future Proofing Design’ at RIBA London later this month. The event, on February 26, will incorporate a presentation revealing the insights underpinning the ColourFutures™ 2019 palettes – the annual AkzoNobel snapshot of global current affairs and emerging macro design trends, distilled into separate and distinct colour palettes to inspire specifiers. Joining the discussion at RIBA HQ in Portland Place will be Rosemary Jenssen from Jenssen Architecture Ltd representing the ProCure 22 Framework; Louise Tod, independent colourist; Ted Szuman, head of innovation at AkzoNobel; Jim Ashley-Down, managing director at Waldmann Lighting plus Flavie Lowres and Mindy Hadi, Associate Director and Head of Social Research at BRE. The panel will discuss themes around the topic of future proofing design and incorporate the exploration of initiatives that put the occupants at the heart of the design brief. The discussion will highlight how, in a world dominated by new technology, design professionals can cultivate positive connections, wellbeing and productivity in the built environment. Against a backdrop of increasing budget constraints, this event will explore ways in which designers can deliver greater value for their clients. Capturing the emerging movement to optimize building design through enhanced occupant outcomes, this forum will enable design professionals to understand the significance of introducing a biophilic design application into office spaces as part of the BRE’s ground breaking research initiative. This discussion will also explain how the panel are harnessing and acting on research regarding the benefits of an occupant-centric approach to colour and design. Marking this as the base foundation for all future interior design briefs, they will uncover under-deployed innovations in lighting, surface materials and smart coatings that support ambitions for more sustainable buildings that enable us all to be more productive and to thrive at every stage of life – whether in education, pursuing careers or using the healthcare system. Attendees will then be given the opportunity to take part in an open question and answer session. Places are extremely limited, but accredited specifiers, designers and architects can book their place by emailing futureproofingdesign@democracypr.com by 22nd February. Now in its 16th year, the Dulux Trade ColourFutures™ palettes are selected to help professionals make choices for a wide variety of buildings with more confidence, providing support on all steps from inspiration through visualisation, product choice and application. Central to this is the Dulux Colour of the Year 2019, Spiced Honey™, a neutral shade that struck a chord with the experts during the forecasting workshop. Honey is associated with nourishment and energy and the imagery of bees themselves perfectly captured the idea of a caring, thriving community. The event is at RIBA, Portland Place, London, on February 26 from 9am-11am.
Dulux Trade received a prestigious national award for its pioneering work in the healthcare sector. The ProCure 22 awards, which recognise those approved suppliers in the NHS procurement framework providing best in class service, awarded Dulux Trade its Collaborative Working award. Announced at the IHEEM conference and exhibition in Manchester, the award recognises the work of Dulux Trade in developing its Colour & Design principles for use in healthcare environments. The collaboration between Dulux Trade and Tarkett (flooring) was commended for driving innovation through collaboration. “The Colour & Design principles demonstrate the transformational power of colour and are friendly even to the most vulnerable users,” said Paul Fleming, marketing manager contractor/specifier for Dulux Trade. “By pulling key learnings together into a framework based on the key NHS requirements, the benefits of good design supported by research means designers and colour consultants can make well informed and reinforced decisions. When their decisions are combined with product and life-cycle considerations, for the first time, the proposition offers tangible support for an NHS under pressure, by helping improve quality while cutting costs,” he continued. The Dulux Trade Colour & Design principles have been endorsed by the Department of Health and supported by 16 colour schemes, as they demonstrate the benefits of good design, supported by research to allow designers and colour consultants to make informed decisions. “The Healthcare Colour & Design principles for P22 was launched at the Institute of Healthcare Engineering and Estate Management Conference in October 2017 and this generated advocacy from P22’s Preferred Supply Chain Partners, and the Department of Health, who endorsed our thought leadership credentials, underlining our expertise in harnessing additional value for their budgets, increasing hospital operational effectiveness and expediting development of hospitals in the UK,” explained Paul. The project was hailed by Rosemary Jensson of Architects for Health as ‘a really powerful piece of work’.
