roma finance
Roma Finance appoints Samantha Williamson as senior relationship manager

Roma Finance appoints Samantha Williamson as senior relationship manager

Roma Finance is delighted to announce the appointment of Samantha Williamson to senior relationship manager. Samantha was a senior underwriter before being promoted to bridging & development specialist and now onto senior relationship manager. She has a strong track record across specialist lending and property development and is tasked with

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Roma Finance enhances speedy processing channel while holding rates

Roma has extended the product ranges available on RomaFLOW and introduced electronic signatures to the process… Roma Finance has enhanced the RomaFLOW process following its unwavering success, resulting in a loan book that has doubled in size since the launch. The enhancements are being made with no increase to rates

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Latest Issue
Issue 326 : Mar 2025

roma finance

Roma Finance appoints Samantha Williamson as senior relationship manager

Roma Finance appoints Samantha Williamson as senior relationship manager

Roma Finance is delighted to announce the appointment of Samantha Williamson to senior relationship manager. Samantha was a senior underwriter before being promoted to bridging & development specialist and now onto senior relationship manager. She has a strong track record across specialist lending and property development and is tasked with enhancing the ‘borrower first’ experience, sharing her expertise, building long term relationships and supporting property investors in reaching their end goal. Roma is the spirit of #lovetolend, building rapport with partners and borrowers to ensure they receive the best possible outcome and feel fully supported throughout the life of their project.   Samantha said, “I am thrilled for this next move. Working with our borrowers and seeing the projects at each stage is a joy. My experience with my own property portfolio and previous roles will be vital in this new challenge and allow Roma to deliver a further improved experience.” Darren Brogden, director for Brytr Properties, commented: Samantha has always been responsive and excellent at building rapport. Approachable and engaging from the first meeting, she is able to empathise with the customer and put them at ease, reassuring them that Roma understands their needs and will help them through their lending journey. Samantha stays in constant contact throughout the application process and takes the time to explain what is required and answer any questions, however mundane. She is a great ambassador for Roma Finance and the company’s values.” Building, Design & Construction Magazine | The Choice of Industry Professionals 

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Roma Finance enhances speedy processing channel while holding rates

Roma has extended the product ranges available on RomaFLOW and introduced electronic signatures to the process… Roma Finance has enhanced the RomaFLOW process following its unwavering success, resulting in a loan book that has doubled in size since the launch. The enhancements are being made with no increase to rates since the Bank of England base rate increase. Rates with Roma start at 0.59%. RomaFLOW, which already significantly speeds up the bridging and auction application to completion process, will now be available on light refurbishment products too. In addition, Roma is introducing electronic signatures to speed up the process even further. The streamlined processing channel has fewer stages, reduced documentation and enhanced technology to help move cases smoothly to offer and completion. RomaFLOW ensures 80% of bridging cases are completed in under 28 days. Roma requires just three things from brokers on submission and will use cutting edge technology to do the rest, while maintaining the expectations of a dedicated underwriter, case processor and that intelligent touch. On straightforward cases, solicitors will be instructed within 24 hours. Steve Smith, sales director at Roma, said: “ We announced that speed was back with RomaFLOW in September 2021. We’ve worked really hard to maintain this improved process for straightforward cases and continue to enhance it. We know that brokers love Roma for our lending less ordinary approach but speed continues to be a major factor in the bridging market. We love to lend and are delighted we can now offer an enhanced RomaFLOW and also on more products. “Brokers don’t need to do anything different. Just send in the case and, unless it’s particularly complex, we’ll put it into RomaFLOW and provide brokers and borrowers with much quicker turnaround times.”

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