There has been a great reaction to the recent launch of Sidey’s new-look website. Scotland’s strongest fenestration company has already received superb feedback and attracted hundreds of new visitors. The website has been designed to show Sidey’s impressive range of products to all market sectors, comprehensively catering to homeowners, trade,
Bournemouth Tourism has partnered with independent global creative agency Crowd to deliver a new website for Bournemouth Beach Lodges. The site promotes beachside accommodation on the south coast of England, in the style of the traditional British beach huts, but with modern conveniences for the tourists. The visual and verbal
Leading UK packaging supplier, Kite Packaging, has relaunched its custom tape offering, focusing on improved user experience through new technology as a part of the order process. The employee-owned business has also significantly expanded the range of packaging tapes that customers have available to brand. Businesses throughout the UK
Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform. Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability
BDC 319 : Aug 2024
There has been a great reaction to the recent launch of Sidey’s new-look website. Scotland’s strongest fenestration company has already received superb feedback and attracted hundreds of new visitors. The website has been designed to show Sidey’s impressive range of products to all market sectors, comprehensively catering to homeowners, trade, new build & developers and local authority & housing associations. With fresh page designs and stunning photography, a simple navigation process and upgraded content, the site has been developed to be tablet and mobile friendly, enabling visitors to find the information they need easily, whatever platform they are using. Containing in-depth information on the products and services that Sidey provide, news, history, accreditations and other resources, each different sector on the site also features the relevant information for that market, including specific product details, downloads and case studies. “It was vital that the new site would be able to accommodate all the different aspects of our business and make available the necessary information that each market sector needs,” says Mandy Gunn, Sidey’s Marketing & Bid Writing Manager. “Not only have we achieved that, the site looks great and is easy to use across all platforms. We know that a huge percentage of people now use mobile phones to access the internet and we’ve reflected that in our design. “The hard work we put into the planning, development and content of the website has worked well and we’re very pleased with the results. “Not only have we seen a significant increase in traffic, but we’ve also had lots of great feedback from visitors to www.sidey.co.uk.”
Bournemouth Tourism has partnered with independent global creative agency Crowd to deliver a new website for Bournemouth Beach Lodges. The site promotes beachside accommodation on the south coast of England, in the style of the traditional British beach huts, but with modern conveniences for the tourists. The visual and verbal identity The project followed the existing brand guidelines and used photography supplied by the client. The brand-new website highlights the benefits of staying in the luxury beach lodge accommodation with attractive images of the interior and the surrounding areas. A dedicated page was created to display the nearby attractions such as Corfe Castle, the New Forest and various water-sport activities. The visuals reflect what awaits visitors on their beach lodge break and position Bournemouth as a great holiday destination. The colour scheme invokes feelings of a coastal sunrise and the typography is reminiscent of the heyday of the British Seaside in the 1930s, but with a contemporary feel. Subtle animations were used on calls to action that represent the sea rushing up the beach to provide a visual reward for those about the click. “Creating an excellent mobile experience was always key to maximising bookings and search engine rankings. With a reliance on large inspirational images, we needed to ensure that the mobile site was fast and easy to use, whilst retaining the focus on photography which was essential to generating excitement in the visitor,” said Graham Dell, Projects Director at Crowd. The website was developed on WordPress as it allows the client to edit the content of the site. Crowd built a bespoke content editor that provides an easy means to edit existing pages and create new landing pages for paid or social marketing. It provides a good balance between inspirational photography and essential information for the tourists.
Leading UK packaging supplier, Kite Packaging, has relaunched its custom tape offering, focusing on improved user experience through new technology as a part of the order process. The employee-owned business has also significantly expanded the range of packaging tapes that customers have available to brand. Businesses throughout the UK are looking more to customised packaging that carry their brand and now customers can benefit from Kite’s custom printed tape tool – a simple, cost-effective way of personalising packaging. A key benefit of purchasing custom printed tape is the positive effect it has on brand reputation, as well as providing a further layer of security to make sure goods travel from A to B in the same condition they left the warehouse in. Kite’s new custom printed tape functionality offers a more user friendly and dynamic order process with three easy steps to create your desired customised tape and a simple reorder option for repeat order customers. Users can choose from a range of tapes, including Acrylic (PP), Hot melt (PP) and Vinyl (PVC), or for a more environmentally-friendly branded solution, customers can select gummed paper or Kraft paper tape. There are also three backdrop colours and widths available to choose from, letting customers find the right printed tape for their business. Brand building is an integral part of day to day business and packaging is often seen as an extension of the product that it contains, making it a very important element to take advantage of. With its low-cost brand awareness benefits and enhanced usability, Kite’s new custom printed tape creates a great customer experience and maintains the company’s focus on the best range at the best price. To find out more about Kite Packaging’s custom printed tape or for any other bespoke packaging enquiries, please visit kitepackaging.co.uk.
Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform. Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability for users to navigate, explore and register their interests. The website is a robust, sales funnel that generates leads. “The new website had to act as a hub for Eagle Hills’ development projects throughout the world – showcasing plans and rendered photography of in-development properties,” said Tom Berne, Studio Director at Crowd Dubai. “Our challenge was to showcase the developer’s leading iconic destinations in a confident way that speaks to an ‘inner-directed’ consumer who appreciates great design. Eagle Hills wanted a direct approach, so we kept the website clean and simple to communicate a positive message to the appropriate demographic,” Tom added. A comprehensive content management system allows Eagle Hills to manage every aspect of their site and seamlessly integrate into their existing CRM system. Key design details include luxury and modern photography to reflect the developer’s brand message and services. Eagle Hills’ vision is to become the world’s most-admired real estate company by developing integrated communities that provide smart innovation, high-quality products, and services. It is one of the few developers that have adopted an e-commerce approach with their innovative thinking and showcase their passion for modern living through a dynamic digital platform. Since the launch of the new website, there has been a steady increase in traffic because of the optimisation activities added to the site. The website has won three CSS Design Awards in the Best Innovation, Best UI and Best UX Design categories. It has also been listed on the professional web design and development competition body – Awwwards.
