Promoting timber’s health and wellbeing benefits is the focus for Wood for Good’s next Marketing Summit on 12 March at CILIP in London. Christiane Lellig, Wood for Good campaign director, said: “The Summit is an opportunity to pinpoint how we can position, develop and market timber products within the health
The North East will celebrate everything built with wood as the first WoodFest comes to Newcastle in December, with an exciting line-up of events organised by the UK timber industry’s campaign, Wood for Good. WoodFest Newcastle will bring together architects, engineers, placemakers, planners, developers, contractors, politicians and local businesses specialising
The timber industry is invited to take on the health and wellbeing agenda this autumn at the Wood for Good Marketing Summit. Aimed at timber marketing and communications professionals, the event ‘Marketing Timber for the Health and Wellbeing Agenda’ will take place on Thursday 20 September at Headspace in Farringdon,
BDC 319 : Aug 2024
Promoting timber’s health and wellbeing benefits is the focus for Wood for Good’s next Marketing Summit on 12 March at CILIP in London. Christiane Lellig, Wood for Good campaign director, said: “The Summit is an opportunity to pinpoint how we can position, develop and market timber products within the health and wellbeing agenda. “Our previous summit identified the opportunities and challenges for the timber market, now it’s time to look at how we get our products up to speed and ideally ‘healthy material’ certified.” The Summit will be in a workshop format with speakers including Christos Michael from CapitalHolz 100, Colin Wheatley from Medite Smartply and Kevin Underwood from the British Woodworking Federation. Christos and Colin will be sharing their experiences of bringing health and wellbeing to the forefront of their marketing and product development, while Kevin will delve into the results of BWF’s cradle-to-cradle feasibility study for joinery products. The discussion will cover the key issues raised in the previous summit including certification and the practicalities of doing this, identifying sales channels and ideas on how to promote products as healthy. On the morning of the Summit, a workshop with Wood for Good supporters will take place to discuss the next six months of the campaign’s activity. Following both events, attendees are invited to the Building Centre for the launch of the annual Wood Awards plus an opportunity to view the Forest of Fabrication exhibition. Book your space for the Wood for Good Spring Marketing Summit. www.woodforgood.com
The North East will celebrate everything built with wood as the first WoodFest comes to Newcastle in December, with an exciting line-up of events organised by the UK timber industry’s campaign, Wood for Good. WoodFest Newcastle will bring together architects, engineers, placemakers, planners, developers, contractors, politicians and local businesses specialising in timber to promote the innovative and striking ways that wood can be used in the built environment in the North East. Christiane Lellig, Wood for Good campaign director, said: “The first in a series of regional WoodFests, this as a fantastic opportunity to bring all those involved with the built environment to explore what industry and politics can achieve together. “Each event is a chance to learn and share about the use of timber in architecture, particularly around health and wellbeing and offsite construction. It provides a platform to discover what’s happening in the region and to be inspired by timber design.” The week begins with a behind-the-scenes tour of wood-based materials manufacturer, Egger’s site in Hexham on 10 December. In the evening, Dr Oliver G.F. Jones, architecture professor and expert in human-environment interaction at Northumbria University, will give the keynote speech at a seminar on wellbeing, residential design and healthy homes. Taking place at Ryder Architecture’s home in Cooper’s Studios, Westgate Road, Newcastle, Dr Jones will be joined by a panel of experts including local housing providers and design professionals to explore biophilic design, light, space and air quality among other issues. Offsite construction steals the show on 12 December with an evening seminar debating whether modern methods of construction are the future for homes in the North East. Hosted by Ryder at Cooper’s Studios, an expert panel will explore Home England’s strategic plan incorporating offsite construction and will ask if it’s the silver bullet to deliver much-needed homes. A site visit to the unique self-build home, Shawm House, takes place on 11 December. Designed by Newcastle-based MawsonKerr Architects, the timber home won four regional RIBA awards, a national RIBA award and was shortlisted for Grand Designs ‘House of the Year’ in 2017. This is a rare opportunity to hear the homeowner’s story and experience the house for yourself. Taking place throughout the week is an exhibition at Cooper’s Studios, exploring healthy buildings and driving the design and construction quality agenda through the use of modern methods of construction. The finale for WoodFest Newcastle is the Superwood Conference on Friday 14 December at Northumbria University, hosted by Confor. Looking at how forestry and timber can drive a low carbon economy, the conversation will explore the opportunities for increasing forestry in the North East and the lessons that can be learned from Scotland. Speakers include Paul Brennan, MEP for the North East, Adam James from Ryder Architecture, Councillor Peter Jackson, leader of Northumberland County Council, Dr Dan Ridley-Ellis from Edinburgh Napier University, Beccy Speight from the Woodland Trust, Neil Sutherland from Makar, Stuart Goodall from Confor, Simon Hart from Egger Forestry and Christiane Lellig from Wood for Good. WoodFest Newcastle is organised in collaboration with regional partners Constructing Excellence, Egger, Mawson Kerr, RIBA North East, and Ryder Architecture. Book your place for the WoodFest Newcastle events here: https://woodforgood.com/index/woodfest-newcastle/ More information will be released soon about other regional WoodFests taking place throughout the country in 2019. If you would like to get involved in WoodFest please contact Wood for Good campaign director, Christiane Lellig, at christiane.lellig@woodforgood.com www.woodforgood.com
The timber industry is invited to take on the health and wellbeing agenda this autumn at the Wood for Good Marketing Summit. Aimed at timber marketing and communications professionals, the event ‘Marketing Timber for the Health and Wellbeing Agenda’ will take place on Thursday 20 September at Headspace in Farringdon, London. Health and wellbeing, indoor air quality and the use of healthy building materials are becoming increasingly important in construction and the marketing summit will assess the market potential, demand and drivers for healthy building products. The event will cover innovative approaches and best practice in marketing for the health and wellbeing agenda. An interview style panel debate with speakers including Harry Knibb, principal consultant and healthy buildings expert at WSP, and Olga Turner, director and co-founder of Ekkist. This will be followed by an open audience discussion allowing for speakers and delegates to establish requirements for healthy building products and how to meet them. Christiane Lellig, Wood for Good campaign manager, said: “We’ve had discussions with organisations such as the Construction Products Association, Savills and Legal and General and they’ve all shared that there is currently no particular focus or research on health and wellbeing trends in residential buildings. “To date the focus has been on office buildings with the intention to increase employee retention and performance, but we want to know what the key challenges are for timber marketing and communications professionals catering for the wider health and wellbeing agenda. “For example, how does everyone describe a healthy building material? This is an opportunity for us to come together and unite in our messaging and gain a better understanding of healthy building standards and material databases, so we can communicate this effectively and accurately.” The marketing summit, taking place the day before the Timber Trade Journal Awards, is an essential opportunity for anyone responsible for communicating about timber products and allows for networking with like-minded professionals. The final session on the day will be exclusively for Wood for Good supporters to discuss the main focus for 2019, receive a brief update on 2018 performance, and learn about the new funding strategy. Tickets are free to Wood for Good supporters and a 25% discount is available for British Woodworking Federation and Timber Trade Federation members. Numbers are limited so register for tickets now: https://www.eventbrite.co.uk/e/wood-for-good-marketing-summit-autumn-2018-tickets-48237635065 Subscribe for the latest e-news on timber in design and construction here: www.woodforgood.com/info/sign-up
