Den Automation Launches Smart Home Products


Den has announced the launch of a suite of smart products designed to change the way people control and monitor electrical equipment, lighting and power usage in the home.

Den’s vision is to use smart home devices to change the way people control and monitor power usage in homes. Its first wave of products includes Smart Light Switches, Smart Sockets, Motion Sensor, Smart Remote and Den’s Smart Home Hub. Den also includes its revolutionary Smart Tags for tracking the location of appliances even if they are moved around the home & monitoring appliance power usage – whether laptops or phones from room to room or the location of high-risk appliances like irons and hair-straighteners, Den can track them at all times.

Den is the only firm in the world with the patent for truly smart switches and plugs that fit seamlessly into the home – deliberately identical to the plugs and switches the UK is most used to. Den deliberately adds modern tech driven functionality without changing the habits and rules of the household.

“Conventional light switches and socket outlets have been around for more than 100 years and have barely changed – we’re not the first to build wireless switches, they have been available for more than 20 years, however every single wireless switch in the world today has replaced the switch we’re familiar with for buttons or touch pads that are complicated and hard to use. We’re the only company in the world who’ve built wireless switches without taking away the original switch we’re so familiar with. Super excited having released products today. We are looking forward to following up with additional features and products in the coming months and years,” commented Den’s Founder and Chairman, Yasser Khattak.

All devices can be controlled and monitored via a smartphone app, and can integrate with both Amazon Alexa and Google Home as of today. Den’s Smart Tags allow users to track which appliances are draining the most energy and alert users to safety concerns. In the case of irons and hair straighteners, for example, Den can inform users about what they’ve left running too long, and if not responded to, automatically switch them off.

Den has also received its latest round of funding of £2 million, bringing its total investment to £5 million. This will be used in the production of the next range of devices for the home, including Den’s Smart Dimmer Switches as well as the entire range with chromed metal finishes. Funds will also be used to expand operations and the team, to enable further product integrations such as Homekit and explore opportunities with further integrations like IFTTT.


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BDC 314 : Mar 2024