December 21, 2019

EVERTON CONFIRMS DATE OF PLANNING APPLICATION

Everton Football Club will submit its planning application for a state-of-the-art, 52-000-seater stadium at Bramley-Moore Dock, within Peel L&P’s Liverpool Waters development, on Monday, December 23, the Club has revealed. In a blog post today (December 13) updating fans on progress with the People’s Project, Stadium Development Director Colin Chong

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4 online marketing tips for building companies

If you want your business to thrive, it’s essential to get your marketing right. Fail to advertise your company correctly could mean potential customers go to your competitors, costing you work and money. You’re probably an expert in construction but not so much a marketing whizz – so take a

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Issue 323 : Dec 2024

December 21, 2019

EVERTON CONFIRMS DATE OF PLANNING APPLICATION

Everton Football Club will submit its planning application for a state-of-the-art, 52-000-seater stadium at Bramley-Moore Dock, within Peel L&P’s Liverpool Waters development, on Monday, December 23, the Club has revealed. In a blog post today (December 13) updating fans on progress with the People’s Project, Stadium Development Director Colin Chong thanks the public for their contribution to the consultation process and confirms the date on which its detailed application will be formally lodged with Liverpool City Council. Combined with Everton’s plans for a community-led legacy project at Goodison Park, the transformational proposals have the potential to deliver a £1bn boost to the city’s economy, create up to 15,000 new jobs and deliver £237m of additional societal value. The stadium plans will be followed by a separate outline planning application for Goodison Park, with the intention for both applications to be determined by Liverpool City Council at the same time. The planning milestone follows more than two years of consultation with the general public, city stakeholders and fans, which has revealed widespread support for the proposals. Writing in the blog post, Colin Chong, Stadium Development Director at Everton Football Club, said: “I’m pleased to confirm that our detailed planning application for a new stadium at Bramley-Moore Dock will be submitted on Monday 23 December. “Working alongside our design consultants, we have analysed the feedback to enhance the concepts we’ve already shared for the look, feel and layout of a stadium at Bramley-Moore Dock, including our plans to not only preserve but to also celebrate the site’s heritage. “It is a case of evolution rather than any major changes to the design presented during the second stage consultation. The results of that consultation made it clear Dan Meis’ design was incredibly well received.  The elements that the feedback told us people really loved about the design – the use of brick, the steepness of the stands, the respect to the area’s heritage and nod to Archibald Leitch’s architecture in the brickwork as well as the blending of new and old – will all be present within our final proposals.” The blog also provides more details of the technical assessments which have gone into the final proposals. These have included using fluid dynamics software to map how fans, staff and visitors will move around the stadium, Fan Plaza and public areas, and detailed studies of the acoustics at Goodison Park, which have been used to help create a “sense of intimacy in a larger space” and to “maximise the atmosphere” within new stadium. The Club has confirmed it will be releasing new images of the final designs, as well as updating its app and flythrough video, on evertonfc.com and peoples-project.co.uk from the afternoon of Monday, December 23. In November, the Club revealed the results of its record-breaking public consultation for the People’s Project, which generated more than 63,000 responses across two stages of public engagement. Analysis of the data revealed that 96 per cent of the 43,039 respondents to the second stage of consultation wanted The People’s Project to continue, and that eight out of 10 non-Evertonians also support the progression of the plans. In what is believed to be the largest commercial public consultation in Liverpool’s history, the results showed near universal support (98 per cent) for Dan Meis’ design of the Club’s 52,000-seater stadium, which will form part of Peel L&P’s £5.5bn Liverpool Waters development, and 92 per cent support for Everton’s outline design for the redevelopment of Goodison Park. The Club’s first stage public consultation, carried out in November and December 2018, was also met with overwhelming support with 94 per cent of the 20,168 respondents backing the principle of a new stadium at Bramley-Moore Dock and 95 per cent supporting Everton’s plans for a community-led regeneration at Goodison Park. To be kept up to date with activity on the project, please visit the campaign website www.peoples-project.co.uk  or follow The People’s Project social media channels.

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What are the most common work-related injuries in the construction industry?

Unfortunately, there are many risks to construction workers in the UK. But the majority are easy to avoid if the right procedures and systems are in place. It’s essential for workers and companies to be aware of all the hazards associated with the site they are on, so they can take steps to reduce the risks to their health and safety. Here, we look at how many work-related injuries are suffered in the construction industry in the UK, what these are and how they can be avoided. 79,000 people suffer from work-related injuries in the construction industry each year The latest statistics from HSE show that in 2018-19, there’s 79,000 construction industry professionals suffering from work-related illness. A massive 62% of these are musculoskeletal disorders, 21% stress, depression or anxiety related, and 17% other health issues. This shows that nearly two thirds of injuries are to tendons, muscles, ligaments, joints, nerves or bones – highlighting the true extent of the risks that site accidents can cause. Falls from a height caused 18% of non-fatal injuries in 2018-19 On average, there are 54,000 non-fatal injuries to workers every year in the construction industry. There’s no denying that there are many risks to workers onsite, but appropriate risk management strategies can be put in place to reduce their likelihood.   The statistics have shown that falling from a height caused 18% of non-fatal injuries to construction workers, a huge difference to other industries where only 8% of recorded accidents were caused by falls. There was just under 1,000 people (926) that fell from a height in 2018-19, of which 568 were “specified” by RIDDOR and 358 had to take over seven days off work. How can accidents be prevented? It’s essential for all workers and companies to put appropriate measures in place to reduce the risk of falling from a height. Firstly, everyone working onsite should complete thorough safety training, educating them on hazards and the safety standards they must abide by. They should be able to access company health and safety policies with ease and be told who the onsite first aider is and where to find them. Secondly, adequate safety systems must be implemented across the sight to reduce the risks of falling. Ladders must be secured, scaffolding erected correctly, and any walkways guarded to make sure there is a safe exit from the construction site. Thirdly, all workers should wear good quality PPE (personal protective equipment) at all times. Hard hats are essential particularly to protect workers from falling objects or personal falls. Goggles, gloves, capped safety boots and high-visibility clothing should also be worn. What should workers do if they have an accident at work? It’s important that any worker suffering injury due to an accident at work reports it to their employer, makes written notes of it in the company accident book, and reports it to a medical professional. It may be worth taking pictures of the injury and asking witnesses for their contact details, should you need them to provide an account of what happened. If you are unable to work after your accident, you should take a look at the government advice on Statutory Sick Pay to see if you are eligible. You may also be able to claim compensation through companies like National Accident Helpline, if the accident wasn’t your fault. This may give you financial support if you’re out of work and also highlight safety issues to stop this happening to anyone else in the future.

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4 online marketing tips for building companies

If you want your business to thrive, it’s essential to get your marketing right. Fail to advertise your company correctly could mean potential customers go to your competitors, costing you work and money. You’re probably an expert in construction but not so much a marketing whizz – so take a look at our top tips that will help you smash your online marketing this year. Target customer ‘personas’ A customer persona is essentially a ‘character’ or a semi-fictional ‘person’ that represents all the key traits of your target audience. This hypothetical customer is created using in-depth research and analysis of real customers. You may look at their buying behaviour, their reasons for purchasing, what their values are, how they like to communicate, what they dislike and what influences their decisions. Once you have a firm grip on your customer personas, you can create marketing and advertising campaigns that speak to them – with clear, detailed information you know they’re looking for. Follow your customers’ journey Understanding your customers’ journey from start to finish is essential if you want to maximise conversions. Customers are likely to take a lot of small steps before employing you, from searching for building companies on Google and reading customer reviews online, to dialling your number and employing you for the work. This is where software like intelligent call tracking comes in handy – as you can link your phone sales to your digital marketing campaigns – giving you better results. Companies like Responsetap provide integrated solutions so you can spend less time analysing data sets and more time on the job at hand. Produce engaging content Content is king in marketing – it is how you will communicate to potential customers, showcasing your company values and experience. It’s important not to produce as much content as you can in the hope of attracting attention, as it’s likely to have the opposite effect. Users may be confused if there is too much information to read and may get bored, leading them to an alternative website. Instead, create specialist content that is relevant to your target audience and answers their questions. It should be written and presented in a way that’s easy to digest and understand, so it may be worth investing in a mix of written, video and graphic content. Implement SEO strategies This may not be your area of expertise, but don’t underestimate the value of a strong SEO strategy. Being visible in search engines like Google is more important than ever, particularly in the construction industry where competition is fierce. This is where SEO comes in – helping to rank your website higher than your competitors’ in search engines. With customer buying behaviour and markets changing constantly, it’s important to remain a step ahead and be prepared to change your marketing tactics in line with current trends. This is the only way your company will stay on top for decades to come.

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