Starting a business can be daunting because it involves a lot of different components. Getting a great start can drastically improve your chances of launching a successful business, but there are often a couple of things that entrepreneurs forget when setting up a new company. So in this post, we’re going to cover some of the most commonly neglected areas that you should really be focusing on as a priority when starting a new business. Marketing shouldn’t be an afterthought–it should take priority You could set up one of the best businesses ever but if you’re not willing to advertise then you’ll never get noticed. Marketing should take up a huge percentage of your initial capital since you want to make a big impact. Once the basic foundation of your business has been set up and you can start taking orders, you should focus on creating an accessible website. After that, you can pour the rest of your capital into marketing to get people to notice you. Your team needs to be strong and able to work together as a cohesive unit Far too many new businesses hire a mix of experienced individuals and fresh employees. This leads to a mixed team that is difficult to lead because the difference in knowledge and skill is far too much. You want to establish a team that has a strong bond instead of focusing only on their experience and expertise. Even if there’s a gap in knowledge, strong company culture can create powerful bonds that will uplift the entire team and help them work as a cohesive unit. Remembering all of the legal steps to take before you establish a business It’s important to remember that you need to register to do business in your state and you need to speak to a legal professional to ensure a solid foundation for your company. The last thing you want is someone taking you to court because your company name is too similar to theirs or because your products are infringing on their patents. Internalize all criticism and feedback so you can act on it One of the biggest mistakes that new businesses make is ignoring any initial criticism and feedback. The typical excuse is that your business isn’t “ready” yet or it’s not set up properly, so you might think you’re immune to any criticism. In reality, if you’re getting some kind of criticism early on, you should immediately listen to it and figure out how to solve those problems. Don’t forget to network at every opportunity Lastly, you’ll want to remember to network at every opportunity to build strong relationships with other businesses in your industry. If you ever attend a trade show or have the opportunity to do so, you should mingle with as many different groups as possible and try to absorb all the information and insider knowledge that you can. This will help you identify who the big names in the industry are and who you should befriend if you want to accelerate your business growth. Always stay in touch with other companies and use these events to learn more about your intended audience as well.

The importance of marketing is often overlooked in the real estate sector, despite the impact that this can have in selling and promoting brand new developments. This is reflected by numerous statistics, which underline the importance of imagery and text when selling real estate to potential buyers. For example, listings with sharp and attractive images sell at the list price or above 44% of the time, which is considerably higher than those without. In this post, we’ll explore this concept further while providing the best property marketing advice for new developments. Bring Developments to Life with CGI While clean and high-definition images can prove crucial in real estate marketing, often these aren’t enough to engage buyers in a competitive market. However, this may not be possible with new developments, where there’s a pressing need to sell units before they’ve been fully realised – in other words, you can’t take a picture of a property that doesn’t exist yet. This is where computer-generated imagery (CGI) can come into play, as this can be used to create new images or rendered pictures of how a development will look in the future. The main advantage of this is that it allows buyers to visualise the development in fine and accurate detail, creating a scenario where they’re ultimately encouraged to make a more informed and confident purchasing decision. In the modern age, CGI should serve as the starting point for all new build marketing, based on existing architectural plans and a clear aspirational vision. 2. Make the Physical Site Dominant and Hard to Miss When marketing your development, it’s also important that potential buyers are aware of the physical site and the stage that the work is at. This also helps them to build a connection between the development and your brand, potentially creating an organic marketing channel through which buyers can contact you. To achieve this, you’ll need to invest in durable and prominent signage, which can simultaneously thrive in outdoor elements and target passing traffic effectively. Aluminium and magnetic signs are great in these respects, while correx signage is also available in sizes ranging from A4 to A0. This highlights the need to create an integrated marketing approach, and one that targets customers through various different means. 3. Produce a Development Brochure With this point in mind, the next step is to produce a development brochure, which should be stylish, well-designed and capable or helping to convert interested parties into certified buyers. This can help with the conversion process and increase the number of sales over time, by combining high-quality imagery and detailed floor plans with active text that sells an aspirational lifestyle. This can also feature CGI and maps of the location and the surrounding amenities, creating a comprehensive guide that’s both informative and persuasive in equal measure. With the right distribution, this can create a great and insightful marketing tool, and one that has an impact at the most important stage of the consumer journey.