Although most people are currently working from home due to the coronavirus pandemic, it seems likely that a high percentage of people will return to the office at least in the coming months with many employers keen to have workers together in one location. So, what might this look like
When you’re trying to create and manage a marketing campaign for your business, it can be a lot to keep track of. A marketing campaign is something that your business will rely upon for likely months, and potentially years at a time for growth—with some necessary audits and updates of
Although most people are currently working from home due to the coronavirus pandemic, it seems likely that a high percentage of people will return to the office at least in the coming months with many employers keen to have workers together in one location. So, what might this look like in the office as we emerge from the pandemic? Socially Distanced Workspaces One of the most important steps that employers need to take when it comes to the office is creating socially distanced workspaces. People need to be at least one metre away from one another, which will also be intelligent after the pandemic as it could reduce illness. Obviously, this is a challenge which is why many businesses may have to have some people WFH and some in the office and rotate. Health & Safety Health and safety will be critical as we emerge from the pandemic and business will want to do all that they can to provide a safe and healthy work environment for staff. Staying compliant with changing regulations will be vital and is likely to include things like proper ventilation, regular cleaning, availability of hand sanitiser and the use of contactless technology. New Equipment & Technology Following this point, businesses may need to invest in new equipment and technology that will enable them to carry out their operation safely. Many businesses have had to adapt as a result of COVID-19 which may require large investments in tech and equipment such as remote working tools, contactless solutions and augmented reality. This can obviously create a financial challenge, so a business cash advance could be a smart way to get the capital that you need to replenish the business for a post-COVID-19 operation. Employee Management Businesses will also need to consider the way in which they manage staff when they return to the office. It will create a challenge, but trying to enforce social distancing, reducing meetings and making sure that people are greeting each other in a safe manner will all be key moving forward. It is likely that people will start to return to the office in the coming months even if this involves WFH a few days a week. Businesses need to take action to make sure that they are providing a safe work environment for their team so that they can protect the health of employees and the public as a whole – the above are a few changes that will need to be made to create a suitable office space for staff.
When you’re trying to create and manage a marketing campaign for your business, it can be a lot to keep track of. A marketing campaign is something that your business will rely upon for likely months, and potentially years at a time for growth—with some necessary audits and updates of course. Creating a marketing campaign is a big job in and of itself, and one that takes up much of your time as a marketing manager or business owner. It’s an important aspect of the business and something that will play a vital role in the success and life of the company. Considering how important a marketing campaign is, one can only deduce that the actual implementation of said marketing efforts is as well. A plan is no good without the action that follows, and neither is a marketing plan without proper implementation and management of it. Just as marketing itself is a big task and a whole division of a business on its own, so is managing and keeping up with those efforts too. A marketing strategy, especially one that spans the long-term, is something that’ll require much time and effort on part of those in charge of it. Because of this, and the importance of it, it’s crucial that you find ways to better manage your marketing efforts that can help contribute not only to growth, but sustainability and efficiency as well throughout the life of your business. There are a number of different tools and tactics you can implement to start this process, with a few listed below. Options To Better Manage Your Marketing Efforts For Your Business In 2020, the market for marketing and automation tools presented to business owners is ripe like never before. The sheer number of different and similar software available to business owners and marketing managers alike is overwhelming, and it’s crucial to be able to apply your situation in picking the right options for your business. Some are more useful than others, boasting a wide range of capabilities that can be applied across multiple aspects of a business to cover various needs, but there are also specialty products and tactics you can implement as well to help better manage your marketing efforts. Both are equally useful, and both undoubtedly have their place. Make Use Of Phone And Text Software There’s perhaps no more useful software a business can start using than something that can automate their dialing and text message marketing process. Client communications is an absolutely critical aspect of the success and marketing of any business, and something that can, of course, never be overlooked. This can be time consuming though, especially if you find your marketing campaigns to be rather successful, and your employees are trying to onboard and communicate with multiple new clients a day. Calling each appointment individually can be a rather inefficient process, even more so when you take into account the fact that many won’t be available to talk the first time. Because of these exact situations, software like Call Cowboy and others was created to help with this. Services such as these can be put into place to do a range of functions for your business, ranging from telemarketing with predictive dialers all the way to text message marketing. All of these tools contribute to making managing your marketing efforts that much simpler. Auto Dialers One of the most common features of this software is the auto dialer, which is something businesses can use for several different things. It can be used to follow up on clients and see how their experience with your product or service is going, remind them of appointments, call back missed calls, leave a voicemail, and many other features. Predictive Dialers You can make use of predictive dialers to automate your marketing process to an extent, only further increasing your efficiency and the ease with which you can manage your marketing efforts. A predictive dialer will typically automatically make calls from a list of numbers you feed it from whatever source you may choose, and it’ll keep going until it makes a connection. It will then refer that connection to a live agent for further conversation. You can even get a free 800 number for this if you don’t wish to use your present one to reach out. Text Message Marketing Text message marketing is a classic in the marketing world, and something that will likely continue to be useful for years to come. Text messaging is a great way to contact your clients in a way that they’re almost sure to see, and in a subtle way that doesn’t interrupt their day either. Not all customers will be checking their emails or able to answer the phone at any given time, and this is why using text message marketing to send out reminders and other forms of communication like sales and promotions can be a great method for both you and the customer. Text message marketing can make managing your marketing efforts easier because of automation as well, alleviating some of the repetitive manual aspects that have been traditionally associated with this type of marketing. 2.Don’t Overlook Implementing A CRM If you’ve been in business or entrepreneurship for any length of time, it’s unlikely you’ve made it this far without being shown an advertisement or two about a CRM that your business could use. Whether you’ve given into the hype or not though, the value presented by this incredibly flexible software is not something to be overlooked. A CRM stands for customer relationship management, which may sound vague for some. A CRM allows you to manage multiple streams of information in one place, with each software having several different extensions and plugins that handle different aspects of your overall marketing efforts and communications as a whole. The uses of CRMs can range from customer support, social media, marketing campaign data analysis, contact management, and a lot more in some cases. Using CRMs For Data Analysis With the
