If you own a roofing business, then you need to get your information in front of as many eyes as possible. Roofing problems don’t happen that often, and whenever they do you want your company to be the one that people call. So don’t be afraid to focus on marketing whenever business is slow.
But what are some of the most effective ways to get everything started with marketing? Here are some of the most effective ideas!
Partner With a Home Services Lead Generation Company
One of the best ways to make sure that you are the first roofing company that is focusing on leads is to make sure that you have a home services lead generation company on the phone.
These companies know how to get you good leads, without the hassle of a lot of marketing. If you can figure out where your desired leads are coming from, you can focus all of your marketing efforts.
Websites like 33MileRadius are able to give you key leads, and all you need to do is pick up the phone. They do the digital side of marketing for you, putting your services in front of the customers. Then when the customers call for you, they will be routed through the network and towards your business. Then you accept the call and get everything going!
These companies are a great way to passively get leads, and it is a win-win for everyone. But even with your digital marketing covered by a home services lead generation company, you can still do more in order to market your roofing business.
Email Marketing
Connecting with your email list allows you to focus on providing helpful tips, offers, and other information and news about your company. Plus, you can actively track every single part of the process. Knowing when your customers open your email, and what they are interacting with can really help you tailor your marketing.
You can build a lot of connections with the people on your email list, and then those connections will turn into business opportunities whenever those people need a roof repair!
Focus On Online Reviews and Referrals
It is often frustrating to see, but many customers make up their minds about your business before they even see any of your content. They read all of the online reviews and referrals about your business, and then they make up their minds.
So you need to focus on managing all of that. Ask your customers to leave you feedback and make the process easy, and then also focus on managing your online reviews. Once you register your website on places like Yelp! and Google my Business, you will be able to have a conversation with the people who have left reviews on your websites.
Thank people for their positive feedback and also respond thoughtfully to the people who are leaving reviews that aren’t so positive. You don’t want to lose your temper online, because that will only harm your standing.
But the more positive information you can put out there about your business, the more that positive business is going to get your customers talking about your company.
Do A Good Job
Finally, simply completing your roofing work and doing it well is going to ensure that your business succeeds. People recognize those with passion, and if you and your team love your job, then that hard work is going to be seen by the customers. They will remember it whenever they need more roofing problems handled in the future as well.
