Winvic Construction Ltd, a leading main contractor that specialises in the design and construction of private and public sector construction and civil engineering projects has announced the completion of The Bath House, an iconic Build-to-Rent (BTR) development in the centre of Birmingham.
The project, delivered for Edmond de Rothschild Real Estate Investment Management (REIM), has been designed to exemplify modern urban living and offers 406 quality, purpose-built apartments on the historic site of the former Kent Street Swimming Baths.
Designed by Glenn Howells Architects and engineered by Hexa Consulting Limited, this landmark scheme consists of four residential blocks ranging from seven to 18 storeys, comprising a mix of 1, 2 and 3-bed studios as well as 3-bed duplex apartments.
Offering impressive views of Birmingham’s dynamic cityscape, the tallest tower fully overlooks the local area, highlighting its innovative design and sustainable construction features.
Despite the unique logistical challenges posted by the site’s compact central location – with roads bordering the development on all sides – Winvic’s expertise in delivering similar developments ensured a smooth delivery.
Modernity is prioritised in every aspect of construction, with the buildings incorporating reinforced in-situ concrete frames, and a striking façade of brick-slip panels.
The site is further enhanced by a timber-framed hub external amenity area, which complements the building’s sustainable design. This space is designed to host activities like outdoor yoga, an external cinema and other covered-events for the residential community.
With a 20,000 sq ft landscaped central courtyard, multiple amenity spaces for residents, 10,000 sq ft of ground floor commercial units, and basement parking for 95 vehicles as well as storage for 406 bicycles, The Bath House is more than a building, but a thriving community within a community.
The Bath House received national recognition from the Considerate Constructors Scheme (CCS) National Site Awards in 2024 and won the Social Value Impact Award in BTR in this year’s prestigious Love to Rent Awards.
These accolades celebrate the project’s Social Value Plan developed to meet Birmingham City Council’s (BCC) highest priorities of training and employment to address the city’s high youth unemployment rate.
During construction, Winvic created an extraordinary 7,993 employment and training weeks for local people, surpassing BCC’s Employment & Skills Plan targets. This included new entrant and graduate employment opportunities, apprenticeships and work experience placements.
By joining forces with multiple subcontract partners and BCC’s Employment Access Team (EAT), Winvic also enabled 54 apprentices to gain valuable hands-on experience, while almost 500 Birmingham residents worked on the project.
In addition to workforce development, Winvic engaged 235 young people through nine curriculum-based engagement activities with local schools and colleges – including Ark St Albans, City Academy, Walsall College and King Edward School – and donated over 50-hours and more than £30,000 to support community projects, such as Tabor Living project, Father Hudson’s Care, and supporting the UKRO challenge.
Mark Jones, Managing Director for Multi-room at Winvic, said: “The Bath House goes beyond offering high-quality living spaces. This vibrant community redefines urban living with its shared spaces and ground-floor commercial units that will further enhance the Kent Street area, contributing to Birmingham’s regeneration.
“I’d like to thank Edmond de Rothschild, the entire Winvic team, and our supply chain partners who contributed to the successful delivery of The Bath House. This development stands as a testament to Winvic’s commitment to shaping the future of city living while creating valuable employment and training opportunities for local residents and young people.”
James Whidborne, Head of Residential Fund Management (UK), added: “At 406 apartments The Bath House is now our largest scheme and testament to our conviction to deliver good quality but affordable housing across the UK. We’re confident the Bath House will be a catalyst for yet further regeneration across southern Birmingham and with the arrival of HS2 these are exciting times for the UK’s “second city”. Winvic have been an exemplary construction partner, allowing us the confidence to invest in a project of this scale.”
For more information on Winvic, the company’s latest project news and job vacancies please visit www.winvic.co.uk. Join Winvic on social media – visit X (Formally Twitter) @WinvicLtd – and LinkedIn
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