me&dave

Innovative Brand to Revolutionise the Rental Sector

Anco&co, a build-to-rent (BTR) development, has just launched in the heart of Manchester with the help of me&dave that created an innovative language-led brand identity for the company. As the development is located in a popular up-and-coming neighbourhood – Ancoats – the fly-poster campaign was inspired by protest placards. me&dave

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me&dave Appoints New Design Creator

Alistair Williams was appointed as the new Design Director of the integrated property branding agency me&dave. He will be the leader and the inspiration of the creative team, pushing boundaries and eliminate clichéd and lacklustre branding from the real estate sector. Alistair has worked for the past ten year at

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Latest Issue

BDC 321 : Oct 2024

me&dave

Innovative Brand to Revolutionise the Rental Sector

Anco&co, a build-to-rent (BTR) development, has just launched in the heart of Manchester with the help of me&dave that created an innovative language-led brand identity for the company. As the development is located in a popular up-and-coming neighbourhood – Ancoats – the fly-poster campaign was inspired by protest placards. me&dave has also referenced Manchester’s world-famous music scene – the iconic bands, and gig posters by artists like Peter Saville of Factory Records fame.   me&dave were asked by real estate investors DTZ Investors to create a strategy that would demonstrate how Anco&co is moving the rental sector into a new era. To achieve this, the brand takes a cheeky dig at some of the problems that old-school tenants face, highlighting the benefits of this new ‘hotel style’ living. The campaign has been deliberately designed to pique interest and get people talking. Hoardings surrounding the whole site have been covered in fly posters and a dedicated website has been set up so that people can register interest. Some of the messages are explicit, such as ‘There’s a new landlord in town’, while some are intentionally abstract, such as ‘Sorry Billy, we’re over’. As well as being humorous and aesthetically striking, the campaign stands for a cause: “It’s saying, ‘We’ve had enough of being fobbed off with old mattresses, exploitative landlords and damp, substandard accommodation,” said Mark David, co-founder and creative director of me&dave. Anco&co tenants, who will be able to move in next summer, will enjoy ready-to-live, fully furnished one- and two-bedroom apartments with en-suite bathrooms, private kitchens and living rooms. They’ll also have access to communal bars, cafés, co-work spaces, a common room, cinema, rooftop terrace and concierge service. Everything has been conceived to strike the perfect balance between the need for privacy and hanging out with neighbours. “There aren’t many schemes like Anco&co out there, so when it came to branding and marketing there was no blueprint. We knew that me&dave was the right agency as it nails what’s right for a brand, even if that means breaking the ‘rules’. This project needed a creative team to think outside the box and disrupt the rental sector, and me&dave delivered,” said Christian Birrell of DTZ Investors.  

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me&dave Appoints New Design Creator

Alistair Williams was appointed as the new Design Director of the integrated property branding agency me&dave. He will be the leader and the inspiration of the creative team, pushing boundaries and eliminate clichéd and lacklustre branding from the real estate sector. Alistair has worked for the past ten year at some of London’s leading agencies, including UTILE as the Liberation and Missouri Creative where he contributed to high profile projects such as Google, New Balance, Foot Locker, and Second Home. “Alistair doesn’t come from the property industry, which is key for us as we believe that looking outside the sector is as important as looking in. He brings a wealth of experience from other arenas, including food and beverage and retail,” said Creative Director Mark Davis. “Alistair is fired up about branding the built environment and taking it in challenging new directions with strategically driven, creatively led campaigns.” He has been a freelancer for a while because he couldn’t find an agency that will inspire him to make a creative impact and expand the business. “I chose me&dave because they’re ambitious, forward-thinking and do things differently,” explained him. His background is in branding and retail design and not in property, which is a new experience for him. His aim is to push things further and build on me&dave great work. “So much of the “creative” work for places and developments is bland, cookie-cutter stuff. No surprises, no imagination. me&dave is changing all that. They’re an ambitious, strategic, creatively driven team that specialise in this sector because they’re passionate about its potential, as am I. I’m super happy to join the team and look forward to my future here,” concluded Alistair. Founded in 2007, me&dave is an integrated branding agency that breaks traditional property branding codes. It develops strategically driven campaigns that imagine, disrupt, and strengthen brands in the built environment sector.

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