Alistair Williams was appointed as the new Design Director of the integrated property branding agency me&dave. He will be the leader and the inspiration of the creative team, pushing boundaries and eliminate clichéd and lacklustre branding from the real estate sector.
Alistair has worked for the past ten year at some of London’s leading agencies, including UTILE as the Liberation and Missouri Creative where he contributed to high profile projects such as Google, New Balance, Foot Locker, and Second Home.
“Alistair doesn’t come from the property industry, which is key for us as we believe that looking outside the sector is as important as looking in. He brings a wealth of experience from other arenas, including food and beverage and retail,” said Creative Director Mark Davis. “Alistair is fired up about branding the built environment and taking it in challenging new directions with strategically driven, creatively led campaigns.”
He has been a freelancer for a while because he couldn’t find an agency that will inspire him to make a creative impact and expand the business. “I chose me&dave because they’re ambitious, forward-thinking and do things differently,” explained him.
His background is in branding and retail design and not in property, which is a new experience for him. His aim is to push things further and build on me&dave great work.
“So much of the “creative” work for places and developments is bland, cookie-cutter stuff. No surprises, no imagination. me&dave is changing all that. They’re an ambitious, strategic, creatively driven team that specialise in this sector because they’re passionate about its potential, as am I. I’m super happy to join the team and look forward to my future here,” concluded Alistair.
Founded in 2007, me&dave is an integrated branding agency that breaks traditional property branding codes. It develops strategically driven campaigns that imagine, disrupt, and strengthen brands in the built environment sector.