When you’re running a promotional marketing campaign as a construction company, you’re putting the effort in that’s needed to expand your company’s brand visibility by a significant margin. That being said, you want to give out promo gifts that fit the aesthetic and value of your brand. To help you do just that, here are six unique promo marketing gifts that can help build your construction company’s brand visibility:
1. Drawstring Backpacks
The more frequently people see your company’s logo out and about in the real world, the more likely they are to contact you when they need a job done. By giving out branded drawstring backpacks to satisfied customers, you can begin building a word-of-mouth advertising effect through the “walking billboard” strategy. This strategy allows you to convince loyal customers to wear branded merch out in public, where people will see your logo (and perhaps contact information), and be reminded of your business’s value. The more customers you can get to wear branded drawstring backpacks with your logo on them in public, the more value and brand visibility you’ll generate.
2. Flashlights
Flashlights are another unique promotional gift that’s often used by construction companies, and other home improvement project-centric businesses. Flashlights are handy in all types of situations and go hand-in-hand with the DIY spirit. If you give flashlights out to people, those who actually take them are typically the types who love to build, and who might know of some construction projects that need to be done. Each flashlight you give out is a new opportunity to reach customers that desperately need your services, so do not be afraid to buy a large bulk order of branded flashlights for your next promotional marketing campaign in 2023.
3. Tape Measures
Tape measures are another promo gift that DIY, home improvement project-loving customers love to receive. Whether you’re rewarding people who are already your customers or trying to reach out to potential new clients, you can use branded tape measures to get the job done. Any tape measures you do not give out during your campaign can be used to help with your construction business’s operation, so the investment will ultimately be worth the price you pay for the tape measures either way. That being said, you want to give out the full stock of branded tape measures you’ve purchased if at all possible, as this will increase the chances of finding new clients significantly.
4. First-Aid Kits
While it may seem like an odd choice, any promo marketing item that’s useful, and that helps your customers (new or old) in a jam is worth investing in. branded first-aid kits have become more popular in recent years due to this factor. Additionally, retail first-aid kits are going up in price, while bulk orders of first-aid kits are remaining stable. You can save your customer money, boost your brand’s visibility, and help keep your customers’ families safe by giving out high-quality, branded first aid kits. Just make sure you have all the essential first-aid kit items included in the kits you give out!
5. Water Bottles
Everyone benefits from staying hydrated. It’s becoming more popular to carry water bottles around, both for health and fashion-related reasons, so water bottles have become a massively popular gift choice for promotional marketing campaigns in the last five years. You can easily brand water bottles as well, which makes them a great choice for companies who do not want to spend a lot of time and effort trying to perfect the look of their promotional gift. For construction businesses, you can easily get away with simply putting your logo, contact information, and social media profiles on the bottle (potentially with a QR code to access them conveniently), and you’ll be ready to start your next successful promotional marketing campaign.
6. Fridge Magnets
Fridge magnets have remained a go-to promo campaign item for many, many decades. After all, people often have their fridges covered with take-out menus, company-branded magnets, and other knick-knacks. Each customer who places your branded fridge magnet on their home fridge is helping you to become a more well-known and beloved company in your community, so make sure to seriously consider using fridge magnets as your next promo gift!
Expand Your Construction Company’s Brand in 2023
Each of these six promo gifts has the potential to drastically increase your construction company’s brand in 2023. Each step of building the campaign takes great care, but if you put in the effort, the money you invest in your next promotional marketing campaign will pay off again, and again, and again.
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