A prestigious development featuring 15-storey and 45-storey towers, comprising 581 luxurious one and two-bedroom apartments in central Birmingham, will be managed by Principle Estate Management.
Principle Estate Management secured the contract for the development, named Brindley Drive (Edition), following a competitive tender process conducted by specialist developer Court Collaboration. The two towers, Park Residence and Centenary Tower, will offer 24/7 concierge and security services, ensuring the highest standards of residential care.
Residents of these towers will have access to an array of premium amenities, including a 20-metre swimming pool bathed in natural light, a spa equipped with a hydra pool, sauna, and steam room, and a skyline gym with a terrace on the 44th floor. Additional facilities include yoga and spin studios, a climbing wall, a podium terrace with a cinema screen and barbecue area, both indoor and outdoor co-working spaces, private dining on the 44th floor, and a sky lounge on the 45th floor.
Joe Jobson, Joint Managing Director at Principle Estate Management, expressed his excitement about the contract win, stating: “We are delighted to have been chosen to manage the Brindley Drive (Edition) development, which represents one of our largest single property management contracts to date. Our success in securing this contract is a testament to our proven ability to manage large-scale developments nationwide and our established relationships with key clients in the region, including our work across The Calthorpe Estate. Our advanced MRI Qube-powered IT systems will ensure seamless operations across finance, maintenance, asset management, compliance, and resident engagement.”
Jobson also noted that Principle will collaborate closely with Court Collaboration during the design and construction phases to ensure that high standards of professional service are maintained, benefiting all future residents.
Thomas Taylor, Managing Director of Court Collaboration, commented: “The Brindley Drive (Edition) will set a new standard for city living in Birmingham, combining the luxury of a five-star hotel with the comfort of home. With over 14,000 sq ft of amenity space and 581 apartments, it was essential to appoint a property management company with the expertise to handle such a significant development. Principle impressed us during the tender process, demonstrating their ability to meticulously plan and execute the estate management, ensuring everything is in place for when residents move in. We are confident that Principle’s careful planning will help us deliver a development that will transform city living in Birmingham.”
The Brindley Drive (Edition) project is being financed by PGIM Real Estate, the real estate arm of PGIM Inc., one of the world’s largest investment firms. Since its launch in 2018, Principle Estate Management has grown to employ 70 staff members who manage a portfolio of nearly 20,000 units across approximately 400 developments throughout the UK.
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