Bournemouth Tourism has partnered with independent global creative agency Crowd to deliver a new website for Bournemouth Beach Lodges. The site promotes beachside accommodation on the south coast of England, in the style of the traditional British beach huts, but with modern conveniences for the tourists. The visual and verbal
Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform. Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability
BDC 319 : Aug 2024
Bournemouth Tourism has partnered with independent global creative agency Crowd to deliver a new website for Bournemouth Beach Lodges. The site promotes beachside accommodation on the south coast of England, in the style of the traditional British beach huts, but with modern conveniences for the tourists. The visual and verbal identity The project followed the existing brand guidelines and used photography supplied by the client. The brand-new website highlights the benefits of staying in the luxury beach lodge accommodation with attractive images of the interior and the surrounding areas. A dedicated page was created to display the nearby attractions such as Corfe Castle, the New Forest and various water-sport activities. The visuals reflect what awaits visitors on their beach lodge break and position Bournemouth as a great holiday destination. The colour scheme invokes feelings of a coastal sunrise and the typography is reminiscent of the heyday of the British Seaside in the 1930s, but with a contemporary feel. Subtle animations were used on calls to action that represent the sea rushing up the beach to provide a visual reward for those about the click. “Creating an excellent mobile experience was always key to maximising bookings and search engine rankings. With a reliance on large inspirational images, we needed to ensure that the mobile site was fast and easy to use, whilst retaining the focus on photography which was essential to generating excitement in the visitor,” said Graham Dell, Projects Director at Crowd. The website was developed on WordPress as it allows the client to edit the content of the site. Crowd built a bespoke content editor that provides an easy means to edit existing pages and create new landing pages for paid or social marketing. It provides a good balance between inspirational photography and essential information for the tourists.
Based in the heart of the Middle Eastern region, luxury property developer Eagle Hills has partnered with independent global creative agency Crowd to transform its website to a more SEO and user-friendly digital platform. Eagle Hills asked Crowd to develop a fully content managed solution that provides the best usability for users to navigate, explore and register their interests. The website is a robust, sales funnel that generates leads. “The new website had to act as a hub for Eagle Hills’ development projects throughout the world – showcasing plans and rendered photography of in-development properties,” said Tom Berne, Studio Director at Crowd Dubai. “Our challenge was to showcase the developer’s leading iconic destinations in a confident way that speaks to an ‘inner-directed’ consumer who appreciates great design. Eagle Hills wanted a direct approach, so we kept the website clean and simple to communicate a positive message to the appropriate demographic,” Tom added. A comprehensive content management system allows Eagle Hills to manage every aspect of their site and seamlessly integrate into their existing CRM system. Key design details include luxury and modern photography to reflect the developer’s brand message and services. Eagle Hills’ vision is to become the world’s most-admired real estate company by developing integrated communities that provide smart innovation, high-quality products, and services. It is one of the few developers that have adopted an e-commerce approach with their innovative thinking and showcase their passion for modern living through a dynamic digital platform. Since the launch of the new website, there has been a steady increase in traffic because of the optimisation activities added to the site. The website has won three CSS Design Awards in the Best Innovation, Best UI and Best UX Design categories. It has also been listed on the professional web design and development competition body – Awwwards.
