The Counter® Custom Burgers Now Being Opened After Their Previous Success

Two new The Counter® Custom Burgers are being opened after their previous success. The LA restaurant brand offers a unique experience, with customers able to build their own burgers. The company has announced that they will be opening two new stores in the UK, and they have plans to expand even more over the course of the next five years. These franchised owned stores are expected to open in the early summer. The Counter® will be opening in Glasgow and Built®, which is said to be more of a fast and casual version of the restaurant that will open in Ilford, London.

The business has plans to invest around £20 million over the next five years in order to expand. The Custom Burger company will be opening more new sites and it is thought that the new ventures will be managed by Daniel Johns. Daniel acquired the franchise rights that have allowed him to open different Built® and The Counter® restaurants across England and Scotland.

The Counter® Custom Burgers brings to the market a new approach to creating the perfect burger. The restaurants provide their customers with a menu that acts as a checklist on a clipboard, for the diners to select their burger combination. On the menu is more than a million different combinations meaning there is quite possibly something for everyone. Built® was launched in 2013 in Ls Angeles and offers diners a fast and casual alternative to other The Counter restaurants. Built® offers their consumers a more convenient and quick experience with the addition of being able to watch while their build as you go burger is created.

The Counter® was opened 14 years ago in order to alter the way that people think of burgers. Since opening in Los Angeles in 2003, the company has boomed, now having more than 40 locations dotted around the US and the world.


Latest Issue

BDC 315 : Apr 2024