Superdrug is set to open 25 new stores in 2024, as the health and beauty retailer celebrates 60 years on British high streets.
The retailer aims to enhance its customers’ physical shopping experience by opening “bigger and better” stores. This strategy has already seen Superdrug double the size of its Craigavon store in Northern Ireland earlier this year to 5,800 sq ft, as well as extend the size of its Lakeside Thurrock branch to 7,669 sq ft.
In addition, Superdrug will open some of its largest-ever stores throughout the year, with upcoming openings planned at St David’s in Cardiff, Bluewater Shopping Centre, and Westfield Stratford City. The Cardiff store will be upsizing to 13,000 sq ft, whilst the Westfield Stratford City store – opening this summer – will double in size to 9,892 sq ft.
Besides opening new stores, Superdrug will be extending seven existing stores and retrofitting 60 over the course of the year. The retailer’s estate will be modernised through the introduction of new shop fronts, recyclable signage, improved floor and ceiling tiles, energy-efficient lighting, new floor layouts, and upgraded fascia and internal signage.
Nigel Duxbury, Superdrug’s Property Director, said: “We’ve changed a lot in the 60 years since the first Superdrug store opened on Putney high street, but we remain as committed as ever to providing a seamless shopping experience for our customers, offering the very best in accessible health and beauty. This investment into bricks-and-mortar means we can grow our footprint in key locations and highlights our ongoing commitment to high streets and retail shopping destinations, which are an integral part of local communities and the economy.
“2024 will see some of the largest ever Superdrug stores open their doors, which is something we are really excited about, as these larger retail units give us the space to be able to offer new and exciting services and even more of the latest health and beauty products.”
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