Construction has officially begun on a £120m Wilde aparthotel in Shoreditch, as Gilbert Ash breaks ground on the major London development for Dublin-based Staycity Group and The Property Trust Group. Located at 19 Great Eastern Road, the 11-storey scheme is set to become Staycity’s largest Wilde-branded property in the capital and its fifth within Zone 1.

WT Partnership is acting as project manager, with completion scheduled for May 2027.

The new aparthotel will provide 275 studio and one-bedroom units, each designed with self-catering layouts to support longer stays and flexibility for guests. The development will also feature an extensive range of amenities including a restaurant, café-bar and cocktail lounge, communal dining areas, a fitness room and a guest laundry. A biodiverse roof will crown the building, contributing environmental benefits and supporting local ecology.

The Wilde brand, inspired by the spirit and style of Oscar Wilde, debuted in Covent Garden in 2018 and has since expanded across major European cities including Berlin, Cambridge, Edinburgh, Lisbon, London, Manchester and Vienna. Further openings in Amsterdam and Porto are already planned as the brand continues its rapid growth.

The Shoreditch project marks another significant step in Staycity’s ambition to expand its presence across key urban centres, while reinforcing The Property Trust Group’s commitment to delivering high-quality hospitality developments in prime city locations.

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