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The Current Relationship: Print and Digital Marketing

Kenneth Booth January 22, 2019

For the construction industry, where does the land lie between print and digital? Some believe that the power of print has been dissolved, given that

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BDC 316 : May 2024

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<img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" />

<img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" />

<img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img data-src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 380px; --smush-placeholder-aspect-ratio: 380/410;" /><noscript><img src="https://bdcmagazine.com/wp-content/uploads/2024/02/JH-BDC-380x410-1.jpg" />

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print campaigns

<img width="764" height="326" src="https://bdcmagazine.com/wp-content/uploads/2019/05/a1rututuuru.jpg" class="attachment-medium_large size-medium_large wp-image-42784" alt="" />

The Current Relationship: Print and Digital Marketing

Kenneth Booth January 22, 2019

For the construction industry, where does the land lie between print and digital? Some believe that the power of print has been dissolved, given that