Although in the process of being purchased by Breedon Aggregates, Hope Construction Materials has made the move to continue growing and solidifying its market brand, attempting to secure the future of the company, and potentially lay the foundations for the takeover by Breedon Aggregates. The takeover, which still requites approval from the competition authorities, is predicted to come to fruition over the course of the year, yet, whether through uncertainty of approval or a determination to prove the strength of the brand to Breedon Aggregates, the company is displaying a degree of normality in operation as if planning for the future of the organisation, much like any other. Additionally, Hope Construction Materials is also set to launch a brand new brand of bagged cement, to be transported from the production plant in Derbyshire by rail, through to distribution at the new plant in Dagenham. The products, once distributed, are expected to be available to customers throughout the South of England. The move represent the company’s first time both producing and branding its own cement products for mass distribution – previously the supply of its cement products had been undertaken by third party suppliers. It’s of no real surprise that Hope Construction Materials expects to go ahead with the product launch, despite the takeover talks, due to the stage of the project which has been some around a year and a half in the making. Additionally, a great deal of research has been undertaken so as best to ensure that the product is targeted towards the increasingly-specific requirements of the modern building industry – this undertaken through communication with leading builders and merchants to understand their needs. Hope Construction Materials’ Commercial Director, Gary Brennand explained: “Using this insight we have developed a full package which we believe will redefine the sector.” As such, the new, professional grade cement is expected to be received with much anticipation with the greater construction industry.