Arbor Forest Products (AFP) has strengthened its presence in the Midlands and East Anglia regions after appointing experienced softwood specialist Antony Considine as its new sales representative.

The appointment signals AFP’s intentions to build on its recent growth and success, and firm up its reputation as the leading timber supplier in all areas of the UK. Mr Considine, 42, brings 12 years of timber trade experience to the team, and a strong track record of selling prepared softwood, softwood skirting, architraves and MDF moulding.

Mr Considine said: “I am looking forward to working for a company that I have always admired from afar, and having seen the investment and stock on the ground it is clear why customers choose AFP over others. I would like to think that I will bring in good business for AFP in an area of the country that I haven’t worked in before – a fresh pair of eyes can be a great thing.”

National sales manager Matthew Dack added: “Mr Considine has the ideal blend of experience, expertise, energy and enthusiasm for this role. We are very excited about working with him and we are certain he will flourish in the role of Midlands and East Anglia sales representative for Arbor Forest Products.”