RIBA offers smart advice for small practices on how to thrive

Tickets are now on sale for RIBA’s sole and small practitioner’s conference, Guerrilla Tactics. Taking place on 11 and 12 November at RIBA’s central London HQ, the theme of this year’s conference is ARCHI-PRENEURS – Smart Strategies for Small Practices.

“The Guerrilla Tactics event is about the spirit of smallness, about optimism and opportunity”, says Architectural Review (AR) Executive Editor Will Hunter, the curator of the conference. “In lots of industries today, the most creative ideas are coming out of really little companies. Now that we’re emerging from recession, the conference will be about ’how to ‘thrive’, not ‘how to survive’.”

In the first keynote session, Farshid Moussavi from Farshid Moussavi Architecture and David Saxby from Architecture 00:/ will debate ‘Practice in the 21st Century’, with a discussion led by Professor Nigel Coates. In another keynote, the former senior policy advisor to David Cameron, Rohan Silva will talk on ‘Demystifying Entrepreneurship’.

The morning sessions will explore different ways for small practices to operate: ‘Practice Models’ will look at a range of organisational structures, from urban collectives to rural workshops; and ‘Diverse Directions’ will examine how architects can deploy their spatial and strategic skills in other design disciplines.

In the afternoon, ‘Client: Value and Values’ will offer frank advice on to how to maximise and manage client relationships – from both the architect’s and client’s perspective – and ‘Essential Guides to…’ will feature advice on Leadership, Branding, Pitching, Digital, Resourcing and Presentation.

“We operate in a much more networked society, and all the sessions are in some way an exploration of how the practice of architecture is enriched by its connections with other things, be it clients, ideas or industries” says Will Hunter. Developing this theme, in the Live Pitch,practices will compete to reinvent a 21st century pub. The evening drinks reception promises ‘mentoring speed-dating’ where architects and students can hope can hope to meet a champion to help them reach their full potential in practice.

There are 50 student tickets available at the radically reduced rate of £50 for each of the two days. Students applying for this offer must be registered on an RIBA validated Part1, 2 or 3 programme.

Tickets are on sale now and available from:

Guerrilla Tactics is proudly supported by Ruskin Air Management and Xero.


Notes to editors:

  1. For further press information or to request a press place at the conference please contact Howard Crosskey in the RIBA Press Office or 020 7307 3761
  2. Download supportive images for Guerrilla Tactics 2014, including images projects from speakers Farshid Moussavi and Jason Burgess, here:
  3. Explore the latest project from David Saxby of Architecture 00:/ – WikiHouse 4.0 Live Build – See the first open source, digitally manufactured, two storey house being built in real time outside The Building Centre in central London. A collaboration between ARUP, The Building Centre and 00, the WikiHouse v4.0 is being assembled for the London Design Festival
  4. For the full line up of speakers and tickets visit:
  5. The Royal Institute of British Architects (RIBA) champions better buildings, communities and the environment through architecture and our members 
  6. Follow us on Twitter or use #archiprenuers to follow live updates and get involved in the conference on the day.


Posted on Friday 5th September 2014

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