Keyline will once again be staging an international car rally to raise vital funds for Prostate Cancer UK.
Staff, suppliers and customers from the UK’s biggest supplier of civils and drainage solutions will dress up as superheroes and villains as they embark on the journey from Northampton to St Tropez this month.
This year will mark the seventh staging of the annual event, with participants hoping to raise more than £100,000 in their various teams of 24 cars including themes of The Flash, Thor, Catwoman and Teenage Mutant Ninja Turtles.
All the teams will assemble at the Northampton starting point on Wednesday June 22 and once they have crossed the English Channel at Dover, the cars will make a further 1000 mile journey through Soissons and Grenoble, before they reach St Tropez on Friday June 24.
Prostate Cancer UK ambassador and ex-international footballer, Luther Blissett, will once again be involved in the fundraising journey.
Blissett said that any driving activities are close to his heart and to take part in such an event is a dream come true.
He said that although the challenge is not a racing circuit, the rally is all about strategy, endurance and most importantly driving.
Blissett will be part of team 48, his Alfa racing team, and he added that of course the most important part of the challenge will be contributing to saving men’s lives.
The former England star remained tight-lipped on which superhero he would be dressing up as, but said the only real villain is prostate cancer and the real superheroes are people who donate to the cause.
Keyline started its partnership with Prostate Cancer UK in 2010 and pledged an initial £25,000 in its first year of fundraising.
However, thanks to the superb efforts of customers and staff, Keyline has now raised over £1.2 million for the charity over the six year period.