The Liquid Roofing and Waterproofing Association (LRWA) has appointed a new director to its board, which has reinforced its pledge to maintain and encourage the highest standards of quality within the liquid industry.

With over 37 years of experience in the liquid roofing market, Mark Flello will work with the existing LRWA board members to lead the strategic direction of the Association.

Mr Flello began his career in the laboratories of Evode, before transferring to its subsidiary firm Evode Roofing as a roofing technician, which later became part of Briggs Amasco.

He now works at and jointly owns Dove Technology, a business that makkes a range of adhesives specifically designed for the flat roofing sector. As a supplier to the liquid roofing sector, Dove Technology holds Associate Membership at the LRWA and Mr Flello brings his wider sector knowledge to the association, being the only associate member on the board.

Mr Flello has also previously played an active role as chairman of the European Liquid Roofing Association (ELRA), which changed its name to European Liquid Waterproofing Association (ELWA) in 2005 when he became vice chairman of the ELWA technical committee.

Speaking about his new position at the LRWA, Mr Flello commented: “I’m joining the board at such an exciting time, with the liquid roofing and waterproofing market growing we’re firmly focussed on raising awareness of the excellent liquid systems and products that are available, and making sure operatives are being trained properly to use them.

“I think the main challenges ahead are combating quality control of those products being sold without any testing or certification which are simply not fit for purpose, and advising contractors on how to make the right choices when specifying systems.

“I’m looking forward to working with the rest of the team at LRWA and bringing my skills to the table.”