Barnsley based digital agency, HMA, has completed a management buyout by its senior management team from founders Diane and Rob Hill as part of a ‘long planned succession strategy’.

The MBO has been funded by the three-strong management team Nicola Tiffany (managing director), Steve Pickup (operations director), Emma Casimir (client services sirector) and HSBC.

HMA’s focus on health, science and technology projects has recently led to further client wins in the private, public and third sectors including NHS Blood and Transplant, Leeds & York NHS Partnership Foundation Trust, The Big Life Group,

Community Links and JRI Orthopaedics.

The agency is also moving forward with opportunities to co-create its own products and services with patients and healthcare professionals.

To mark the MBO, this week the management team launched a new visual identity following a branding review initiated by Nicola Tiffany when she took the helm earlier this year.

Nicola commented: “It’s an exciting time for HMA and I’m delighted that we have been able to complete the MBO at a time when digital transformation in the health, science and technology sectors is at the top of the agenda.

“We’re really excited about the changes we’ve made, the challenges ahead and opportunities we can see for our clients and HMA. The rebrand feels like just the start of a new phase that Steve, Emma and I are going to ensure takes the business to the next level.”

Rob Hill, former chairman and founder, commented “I have no regrets about moving on as I know the business and everyone there is in good hands.

“I look forward to hearing about all the successes Nicola, Steve, Emma and the team achieve.”