A website aimed at attracting more people into the construction industry has been nominated for a prestigious award.
Go Construct, which was which was co-designed with over 100 employers and launched by the Construction Industry Training Board (CITB) a year ago, has been shortlisted for the User Experience and Design category at the upcoming Masters of Marketing Awards.
The careers website and campaign is an industry-wide effort to address the sector’s skills shortage head on by showing the wide range of exciting careers on offer.
The site has attracted over 400,000 visitors so far and 80,000 people have taken its online Personality Test to help discover which construction career would suit them best. It is also used by employers and careers advisors looking for information and materials to help promote construction.
Go Construct will be up against Gü Puds and Guardian Holidays at the awards ceremony, which will take place on 4th October at the Troxy in London.
Adeana Raper from Henry Boot Construction said: “Go Construct is just what the industry needed – a one stop shop to find out about the construction industry. The website is excellent for industry, educators, parents and those curious about the construction industry. I can’t praise it enough.”
Karen Campbell, Director of Policy at Homes for Scotland, commented: “Ensuring we have a sufficiently diverse skills base is crucial if we are to build enough homes for our growing population. With home building having to compete with so many other industries for such talent, Go Construct is a fantastic resource to help our sector showcase the wide range of careers that are available to potential entrants in a fun and engaging way.”
Lorraine Gregory, Go Construct Manager at CITB, said: “It’s fantastic to see all the hard work the industry and CITB have put into developing Go Construct recognised at these awards.
“In less than a year, we’ve got together as an industry and built a great website that is helping us attract more people into construction. This is something we should be very proud of as an industry. There’s more to do and we will continue to develop and grow the site to make it even better.
“We want more employers to get involved and get behind Go Construct. Industry’s support is vital if we’re to achieve our ultimate goal – getting more people interested in construction and attracting the best talent into the sector.”
Take a look at Go Construct here: www.goconstruct.org
To find out more about the Masters of Marketing Awards visit: http://www.festivalofmarketing.com/awards/about-the-masters
