Six months ago, Howarth Timber and Building Supplies officially launched the Local Music Live competition. This new contest is a 7UK-wide search with the support of the builders’ merchants to find the next big thing when it comes to live music.
The Local Music Live judge’s favourite Felicia Eliza has officially released her new single, called ‘Head Over Heels’. This track is being played across all Local Music Live radio stations. Felicia was selected as the next big thing by the Local Music Live and Howarth Timber panel of judges, which then allowed her the opportunity to record her new track at Redwell Studios which can be found in Greater Manchester. The Leeds-based creative agency Harris has also support this competition by helping to produce the video for the track. The music video for Head Over Heels was filmed on location against the dramatic backdrop of nearby Flamborough Head.
Local Music Live has also worked to bring together commercial and community radio stations including Rock FM in Lancashire, the Lincs FM group, Fix Radio in London and Revolution 96.2 in Greater Manchester. These radio stations have come together in order to encourage and support local singers and bands.
Howarth Timber, the building supplies company is the major sponsor for the initiative. Local Music Live is brainchild of John Dash and Dave Stankler. The intention behind this contest is to find new talent and put them on the radio, helping to create a hub where singer/songwriters and bands will be able to submit their songs for a chance to be played by local radio DJs operating across the UK.
The marketing and product development manager at Howarth Timber, Neale Brewster feels that Felicia was a standout act amongst her competition and it is great to see Local Music Live searching for and helping to promote new talent. The initiative that has been supported by the Builders’ Merchants and supplies providers has allowed Felicia to record and release her song and will hopefully act as a springboard for her career while also helping to get radio stations playing local music.