Gripple, the manufacturer of building services suspension systems, has launched a global campaign that supports its newest time and labour saving trapeze bracket solution, Fast Trak. The campaign offers new and existing customers the chance to get in ‘pole position’ and win tickets to the Formula One Grand Prix events in Silverstone, Spa Francorchamps and Austin.
“With sales of over £1 million anticipated within its first year, Fast Trak™ is our biggest and most exciting construction product launch since the wire rope kits in 1997. After launching the product last September, Fast Trak™ has become a trusted solution for electrical, mechanical and HVAC installations and this campaign aims to increase that awareness and drive further sales,” explained Mark Kimberley, product manager at Gripple.
The Fast Trak campaign includes promotional packaging, branded gifts, a dedicated landing page and social media competitions and will run from the 26th of March until the 5th of June. The second stage of giveaways includes monthly prizes throughout 2018 for the best customer feedback.
“The promotion compares the product’s characteristics to motorsport, highlighting its speed, efficiency, safety, performance and of course, Gripple’s world class team! We’ve even introduced a Fast Trak™ character who has already been spotted around various Gripple sites and will be the centre of the campaign, featuring in videos showcasing the benefits,” added Mark.
Fast Trak is a prefabricated, trapeze bracket solution that offers speed, flexibility and efficient use of space for the installation of electrical containment, pipework, ductwork and other mechanical services in restricted places. The safe solution comprises metal tracks and mounting brackets, it has tool free adjustments, it creates zero waste and it’s lightweight for ease of delivery and handling on-site. Each system has a 3:1 safety factor and can suspend a maximum weight up to 180kg.
The range was recently extended to include new track lengths and further innovative additions, which are scheduled to launch later this year.
