An England football legend has helped ArtificialGrass.com greet visitors to its display at a major industry event held in Coventry.

Former Leicester City and Liverpool star Emile Heskey joined forces with the leading artificial turf company for this year’s National Merchant Buying Society (NMBS) exhibition, which took place at the Ricoh Arena.

The ex-striker was on hand to meet and greet, as well as sign footballs for NMBS members visiting ArtificialGrass.com’s stand.

More than 280 exhibitors and 850 delegates came together for the annually-held trade show, which is the largest buying and selling event for independent builders, as well as timber, roofing, plumbing and heating merchants.

Delegates were also given the chance to speak to the firm’s experienced team of grass experts, who offered their advice and tips on everything from how to install artificial grass to promoting new products in the range, as well as exclusive deals on the day.

Andy Driver, Sales and Marketing Director for ArtificialGrass.com, said: “It was fantastic to join industry colleagues at the NMBS exhibition once again this year.

“The event proved to be a huge success for us. We had lots of positive discussions and our team are excited to help grow the landscaping businesses for our merchant base.

“Having Emile join us on our stand was a great honour and encouraged lots of people to come along and say hello for photographs and autographs.

“ArtificialGrass.com has established itself as the go-to brand for the independent builders’ merchants, thanks to our ongoing investment in product development and our comprehensive service and training packages that we are able to offer.”

For more information, go to www.artificialgrass.com or call 0843 224 7878. You can also follow ArtificialGrass.com on Linked In www.linkedin.com/company/artificialgrass and Facebook or Twitter @merchantgrass.