Kuflink has announced a new commercial partnership with Southampton FC. The Premier League club’s first ever official peer-to-peer investment partner is set to become a familiar face at St Mary’s Stadium as matchday sponsors, appearing on the LED advertising boards during the Saint’s home games and featuring across social media and more.

“As an ambitious fintech, we’re continually exploring new ways to spread the word about our fantastic products and look forward to building strong ties with the club, its supporters and local community. Kuflink and Southampton FC share similar values and aspirations, making this partnership opportunity the ideal fit,” said Narinder Khattoare, Kuflink CEO.

The Kent-based investment platform will also be launching exciting initiatives for the club’s supporters and working closely to roll out exclusive benefits for their community throughout the coming months.

“We are extremely pleased to welcome Kuflink on board as our Official Peer to Peer Investment Partner. Like us, they are a challenger brand and through the partnerships we can help them with their growth in a developing industry. They are an innovative company that have enjoyed tremendous success and we look forward to working closely with them on some exciting projects,” added David Thomas, Commercial Director at Southampton FC.