A Greater Manchester waste management business that works with the construction industry has unveiled a major rebrand as it expands to build on its net-zero mission.

Newtral, formerly known as Wastesure, is revolutionising the waste management industry using technology to help customers save money, time and carbon.

The business, based in Bury, has restructured to build on the success of its work in helping customers achieve net-zero targets when it comes to their waste.

Newtral, founded in 2018, began as a hire business with just one skip and now operates nationwide, offering waste management services to a variety of customers including construction companies and the water industry.

Its innovative approach helps customers achieve a 99 per cent recycling rate before using its technology to calculate and offset the remaining carbon emissions.

The rebrand, which includes a brand-new website, comes a year after the business increased staff and invested £1m in new offices to accommodate its swift growth.

Director Mark Dunne, who founded the business, said Newtral’s sustainable approach guarantees compliance and helps customers meet and exceed their corporate social responsibility targets.

He said: “Wastesure began as a skip-hire business but we have grown to offer much more than waste removal. The Newtral name aims to shake-up a waste management industry that has, until now, failed to evolve and reflects our continued focus on helping customers achieve sustainability.

“Businesses today must drive down their carbon emissions in every part of their organisation and Newtral assists them in doing this. Our unique technology, combined with a workforce dedicated to problem solving, means we surpass expectations every time.

“We work tirelessly to offset carbon emissions on behalf of our customers, planning shorter routes and reducing the amount of trips their waste travels to vastly reduce its impact on the environment. We then go further to offset emissions by planting trees to result in waste that has zero impact on the environment.

“We are excited to reveal our rebrand with our customers and look forward to sharing the benefits of our transformational approach to waste management.”