Launch of new ESG Strategy to 2030 will drive further sustainability ambitions for Ibstock plc


Ibstock plc, a leading manufacturer of clay and concrete building products and solutions, has today launched its new ESG Strategy to 2030.

The company, which is widely credited as leading the way in sustainability within the construction products sector, says its new ESG Strategy to 2030 will simplify the way it articulates its goals and ambitions – thus enhancing understanding of the journey ahead with both its colleagues and external stakeholders.

The Ibstock ESG Strategy to 2030 is an evolution of the company’s five-year Sustainability Roadmap set back in 2019 – with a number of its original targets achieved ahead of time. Ibstock’s evolved strategy defines a new era of responsible business and manufacturing and serves as an important accelerator in speeding up the pace of positive change.

Ibstock’s ESG Strategy to 2030 has been structured in a way that its milestones and ambitions are communicated clearly and simply. Organised under three themes; Address Climate Change; Improve lives; and Manufacture Materials for life, headline ambitions include:

  • 40% reduction in absolute carbon (Scope 1 & 2*) by 2030
  • Increase female senior leadership representation to 40% as part of a proactive approach to diversity and inclusion
  • 20% of sales turnover revenue to come from new products and solutions that deliver customer value and improved sustainability 

Fostering engagement & ownership

Key to the launch of Ibstock’s ESG Strategy is a desire to drive ownership and engagement of the company’s ESG goals. Using a strong, clear ‘call to action’ of ‘WE WILL’ which sits in front of its ambitions.  The company hopes its new strategy will connect with colleagues at all levels of the business.

Building on its award-winning People First approach to ESG and sustainability engagement, Ibstock will continue to drive employee engagement and understanding of its goals and ambitions – focusing on how individuals and their actions can contribute to the bigger picture. 

Ibstock says it new strategy is informed by a materiality assessment which has taken into consideration the views and perspectives of its key stakeholders. In addition, the company is also launching a major customer survey of attitudes to sustainability amongst housebuilders, builders merchants and architects and specifiers. The results of this process will shape a long-term programme of communications aimed at informing and connecting with Ibstock’s external stakeholders.

Accelerating the pace of progress

“We are very pleased to launch our ESG Strategy to 2030. It takes our business on the next exciting – and energetic – stage in its evolution,” says Joe Hudson, Ibstock plc’s Chief Executive Officer.

“Whilst our new strategy sets our longer-term ambition, we are also very proud of the progress we have made on our journey so far to becoming a more sustainable, purpose-led business. Where the past decade has been about incremental improvement and embedding change, the next decade needs to go much further, much faster.

“To get where we need to be, we must continue to bring our people with us on this journey to enable us to make progress more swiftly and with greater impact. This is work that requires our passionate people with a desire to make positive change at pace. We are confident we will achieve our goals – but we will need to do this together. We are calling on our colleagues, suppliers, partners and customers to work with us – as we will work with them – to deliver on the challenges and opportunities that we share.”

Ibstock plc’s ESG Strategy to 2030 can be accessed at


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BDC 303 Apr 2023