Ideal Heating sets a new standard as it pushes ahead in heat pumps market

Ideal Heating is accelerating its diversification into the heat pumps market, building on its deep understanding and experience of heating millions of British homes and businesses for more than 100 years.

The UK market leader is at the forefront of the decarbonisation of heating, working with the Government, industry bodies, installers and customers to support the drive to net zero and playing a leading role in the transition to heat pumps as a low-carbon alternative to gas boilers.

In 2025, Ideal is ramping up its focus on heat pumps, including the launch of a new proposition setting the standard for heat pump adoption in the UK.

“Setting a new standard for heat pumps” is based on Ideal’s unrivalled heat pump product warranty, coupled with a market-leading service offering that stretches from pre to post installation and support.

Ideal is also investing in large-scale heat pump production, will open an industry-leading research and development facility for heat pumps and other renewable heating solutions this year, and is training thousands of installers to become low-carbon heating engineers.

Ideal Heating is driving forward in the heat pumps market, building on its generations of experience heating homes and businesses. Mark Derbyshire, Ideal Heating’s Managing Director (Domestic), says the company is committed to leading the way in the transition from gas boilers to heat pumps.

Mark Derbyshire, Ideal Heating’s Managing Director (Domestic), said: “As the market leader in our industry, we recognise the crucial role we play in the decarbonisation of heating, which is essential to the UK’s drive to net zero.

“It means we have to look beyond the product and how we support our customers at every touchpoint in the journey.

“It’s why we’re making significant investments right across our business as we transition from manufacturing and supplying gas boilers to low-carbon heating solutions.

“Heat pump installation rates are growing rapidly and we’re committed to leading the way in this field, while setting a new standard for the wraparound package of product, warranty, service and support for heat pumps in the UK.”

Companies focused on heat pump installations have testified to the strength of Ideal’s proposition.

Andrew Folan, Managing Director of Heat Pump Installers UK, which has fitted hundreds of heat pumps over the past eight years, said: “We’ve been impressed with how easy Ideal’s heat pumps are to install and set up.

“The heat pump controls are easy for the customer to use. Nothing is overly complicated and the efficiency you get from the product is great.

“For me, it’s the complete package of product, service and support you get with Ideal that you’ll struggle to find elsewhere. Having dealt with different manufacturers over the years, nothing else comes close to what Ideal offers.”

Ideal has been awarded significant Government funding to support an investment totalling just over £12m to establish large-scale heat pump production in the UK, while also investing £19m in a UK Technology Centre, largely focused on research and development of heat pumps, which is due to open this year at the company’s headquarters site in Hull.

Ideal’s Expert Academy training arm also offers the industry’s most extensive facilities and provision to equip boiler installers with the skills and qualifications to install, service and maintain heat pumps.

For more information on Ideal’s heat pump range and customer support, go to www.idealheating.com/products/heat-pumps