Three leading North East contractors have joined forces with Sunderland-based housing association Gentoo in a landmark £170 million deal to modernise thousands of homes across the city.

Esh Construction, Re:Gen Group North East, and PHS Home Solutions (trading as 0800 Repair) have partnered with Gentoo to launch Gentogether—a long-term strategic alliance focused on improving customers’ homes and creating meaningful social value in the region.

The internal modernisation contracts, valued at £170 million over the next decade, will see significant upgrades to properties, including electrical rewires and the replacement of kitchens and bathrooms. In the first three years alone, around £36.5 million will be invested to refurbish approximately 3,000 homes.

At the heart of the Gentogether initiative is a community-first approach that prioritises customer experience and collaboration. By removing competition between contractors and fostering shared goals, the model is designed to enhance service delivery and long-term impact.

The partnership is also projected to generate over £32 million in social value during its lifespan, supporting job creation, apprenticeships, and training opportunities for local people.

Gentoo has appointed 4i Solutions as contract consultant to ensure best value is achieved throughout the programme.

Peter Akers, Gentoo’s Asset Director, said:
“To improve our service to customers, we’re launching Gentogether—a unique approach to partnerships that allows us to collaborate openly and transparently with trusted contractors.

This isn’t just about bricks and mortar—it’s about investing in people, skills, and our communities. Our customers will benefit from upgraded homes, and the wider region will see real economic and social gains. I’m genuinely excited about what this partnership will deliver.”

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