The operation was carried out through a pioneering partnership with specialist kiln manufacturer Keramischer Ofenbau.

This initiative will position Roca Group as the first player in the world with a net-zero sanitary ceramics production plant, with a significant knock-on effect over the whole sector.

Roca Group, the world leader in the design, production and commercialisation of bathroom furnishings and LAUFEN’s parent company, has invested in the world’s first electric tunnel kiln for sanitaryware. In an effort to decarbonise the inherent energy and carbon-intensive production of ceramic goods, the company has taken a decisive step towards electrifying its production processes at its Laufen plant in Gmunden (Austria) thanks to the cutting-edge technology from Keramischer Ofenbau, world technology leader in the manufacture of ceramic kilns. The German kiln manufacturer has been focusing on sustainable innovation for over 25 years and is a market leader in energy efficient ceramic kilns, making it the ideal partner for Roca Group’s decarbonisation project.

Electricity, no gas: a revolution for the sanitaryware industry

Albert Magrans, CEO at Roca Group, said: “We have a long-term goal to decarbonise our operations and we have been working hard to find solutions that will help us achieve this. This new pan-European partnership not only helps us on our way to net-zero but is also a clear step forward for the industry as a whole”. The first production results of the new kiln system show great potential for the entire industry, because not only sanitaryware production can benefit from this new technology, but also other ceramic sectors such as structural and technical ceramics or tableware. This kiln proves that the complete decarbonisation of ceramic production is not only possible, but also realistic and economically feasible.

The new tunnel kiln is highly efficient, decarbonised, and automated and provides a valuable alternative to conventional production dependent on fossil fuels. It is a key milestone in ensuring that Gmunden becomes the world’s first net-zero sanitaryware production facility by 2024.

This investment is also central to Roca Group’s decarbonization strategy. The Group closed 2022 with a 39% reduction in direct CO2 emissions compared to the 2018 baseline, approaching its SBTi target of carbon neutrality by 2045. 

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