Leading waste management and recycling provider donates £667,000 to London boxing community throughout 2023
Powerday, London’s leading waste management and recycling provider, has donated £667,000 in investment and voluntary support to the London boxing community in 2023 in a bid to help improve both the physical and mental wellbeing of marginalised people living in the capital. Since the partnership began back in 2011, over £13m in funding has been raised by Powerday for London Boxing.
Throughout the year, The Powerday Foundation – the company’s charitable arm – has collaborated on various initiatives with estate-based clubs in hard-to-reach areas of the city, aimed at promoting health and well-being, combatting unhealthy habits, and enhancing community interventions. This has enabled individuals of all ages and from a variety of different backgrounds to improve their lives, bolster their physical and mental well-being, and foster social inclusion through active lifestyles.
As one of London’s leading waste management companies, Powerday’s day-to-day business involves providing responsible waste management services to help clients manage their resources sustainably. While the company is proud of its role in helping to reduce its clients’ impact on the environment, its aim is to use its sustained growth to support local communities in the capital. Powerday understands it plays a vital role in society and has a commitment to the wider community in which it operates, which is how the Powerday Foundation was born.
One club in particular that has benefited from the Foundation’s generosity is Cricklewood Boxing Club in North London. Together with Brent Council and the National Lottery, The Powerday Foundation has donated over £60,000 for a new female-only gym at the club, while a partnership between Powerday, Brent Council and the club (totalling £25,000) enabled a four-week long Summer Camp providing 100 marginalised youths with activities and meals.
Other beneficiaries during this period include Dale Youth Club, Fairbairn Boxing Club, Powerday Hooks, The Academy Boxing Club, South Oxhey Boxing Club, and London Boxing.
Commenting on partnerships, Tara Crossan, Head of Marketing & Communications at Powerday, said: “We are dedicated to making a lasting impact in the communities we serve. Through our collaborative efforts and strategic funding, we aim to create a positive and transformative change, especially in areas that often face significant challenges. We believe in the power of sport to improve health and wellbeing and have been working in partnership with London Boxing since 2011 to improve sports facilities and equipment particularly in disadvantaged communities.”
The Powerday Foundation remains resolute in its mission to drive sustainable community development and empower the lives of young individuals through the transformative power of sports and communal engagement.
Tara continued: “It’s well-known that a combination of physical activity, social interaction, sense of achievement, and community involvement, all make a positive contribution to overall mental health and well-being, making it a powerful tool for fostering stronger communities, which is our main focus.”
Earlier this year, Powerday organised the inaugural Sam’s Listening Mental Health First Aid training session. In collaboration with London Boxing, the certified programme received funding from Powerday client, MadiganGill. The initiative aimed to enhance the understanding of London-based boxing clubs regarding the challenges and indicators associated with mental health concerns. More training courses will be announced for 2024 soon.
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