Kendall Cross, an accomplished consultant with a background in agribusiness, joins forces with leading consultancy ABCG Partners to drive international growth, particularly among agricultural and construction machinery OEMs.

On-and-off highway commercial vehicle industry consultancy ABCG Partners has announced that it is to collaborate with Red River Ag Consulting, as part of its policy to partner with specialist partner firms and early and mid-career practitioners. 

Kendall Cross-Treadwell is the founder of Red River Ag Consulting. She is a forward-thinking beef producer and agricultural business advisor, with solid personal and professional experience up to enterprise level understanding. Kendall’s prior work in finance, labor relations and business development bring a diverse and holistic perspective to business strategy and operations. She focuses on actionable insights that distill complex principles into consumable and meaningful takeaways to a range of agribusiness and construction OEMs.  Kendall Cross/Red River Ag Consulting has now entered into an alliance with ABCG Partners, where she serves as head of engagement and success management, contributing her experience in CRM, client management, marketing and project management.

Deep farming and ranching roots 

Raised among the farming and ranching community of rural Oklahoma, USA, Kendall’s passion for agriculture and business led her to the prestigious Cornell University, where she earned a dual degree in industrial labor relations and agribusiness management. This was followed by experience in finance, before gaining a master’s degree in Agricultural Economics from Purdue University – and an MBA from Indiana University. 

Kendall’s recent professional experience includes working for compact equipment leader Kubota, where she worked with ABCG Managing Partner Alan Berger, before she founded Red River Ag Consulting.  Commenting on their new collaboration Kendall says: “I am thrilled at this opportunity: it’s a great prospect to continue the great work Alan and I have done in the past – and to bring value to our clients on a global scale.” ABCG’s Managing Partner Alan Berger, himself the ex-CTO of CNH Construction and Volvo Construction Equipment, is equally pleased with the collaboration. “Kendall has a proven track record of success and is committed to the farming and construction communities. She and Red River Ag Consulting are a welcome addition to our resources and I’m confident our collaboration will deliver extensive value added to our clients.”

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