HiiLIFE, a bespoke technology provider for the construction sector, has appointed Willie Robertson as Contracts Manager to spearhead business development across the firm’s construction channels.

Willie’s role is a newly created position, and he will focus on expanding HiiLIFE’s footprint in Build to Rent (BTR), Purpose Built Student Accommodation (PBSA), and hotel sectors. He brings with him over 50 years’ experience in sales and procurement, including a distinguished 16-year career at Samsung Electronics Ltd. Here he led the company’s commercial domestic appliance division to forge strategic partnerships with major construction clients such as Quintain Living, Moda Living, and Cortland Partners.

Willie said: “After over half a century in sales and procurement roles, most recently within the construction industry, I’m delighted to join the HiiLIFE team. We offer a comprehensive range of products and services for many types of building projects, including Build to Sell, Build to Rent, and purpose-built student accommodation. I’m looking forward to working with brands such as Samsung as we deliver an affordable and smart proposition that covers climate solutions, audio-visual systems, digital signage, and domestic appliances.”

This appointment marks a significant step in HiiLIFE’s ongoing strategy to enhance its profile within the construction sector and establish long-term value through experienced leadership and trusted partnerships.

Tom Brittain, Managing Director at HiiLIFE, added: “We’re thrilled to welcome Willie to the HiiLIFE team as Contracts Manager. His success in building long-standing partnerships with industry leaders highlights the calibre of experience he brings, which will be an invaluable asset to our team. He is a highly respected figure in the industry and will play a key role in driving our expansion in the BTR, PBSA, and hotel sectors.”

Building, Design & Construction Magazine | The Choice of Industry Professionals